The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery In the ever-competitive world of celebrity-endorsed beauty brands, standing out from the crowd is no easy feat. However, Hailey Bieber seems to have hit the jackpot in the so-called “celebrity beauty lottery” with her involvement in Rhode, a brand recently acquired by E.l.f. Beauty […]
E.l.f Beauty Surges Ahead with Enhanced Sales Forecast Amid Strong Cosmetics Demand
E.l.f Beauty has recently raised its annual sales and profit forecasts, reflecting favorable market conditions and a solid business strategy centered on affordability. The company’s innovative approach focuses on the production of cosmetics at price points ranging from $2 to $10, a strategy that resonates well with consumers increasingly on the lookout for cost-effective beauty […]