In a digital age where connection and engagement are paramount, TikTok has emerged as a game-changer for brands in the fashion, luxury, and beauty industries. With over one billion active users, the platform offers unprecedented opportunities for businesses to engage their audiences and drive sales through innovative marketing strategies. A recent analysis by the Business […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
In today’s marketplace, a distinct trend is gaining momentum: the rise of “dupe” brands that deliver affordable versions of luxury styles. Brands like Quince and Italic are stepping into a space that directly appeals to middle-class consumers, providing quality products made in the same factories as their high-end counterparts. As consumer preferences shift amid a […]