Tag: Direct-to-Consumer Models

How an Indie Running Brand Plans to Compete With Sneaker Giants

Satisfy’s Bold Step: Launching into the Competitive Sneaker Market In the realm of lifestyle activewear, the competition is fierce, with established sneaker giants dominating the market. However, indie running brand Satisfy is gearing up to make a splash with the release of its inaugural running sneaker this summer. This bold move marks the brand’s entry […]

The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer?

The Debrief | Can Estée Lauder Win Over the Modern Beauty Consumer? Estée Lauder, a longstanding beauty conglomerate, is facing a pivotal moment in its illustrious history. With falling sales and fierce competition threatening its market dominance, the company has turned to new CEO Stéphane de la Faverie to spearhead a strategic overhaul aimed at […]

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