Tag: Digital Marketing Strategies

Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows

Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows Italian luxury fashion house Zegna Group has recently reported a 1% decrease in revenues, reflecting the challenges faced by the wholesale sector while witnessing growth in Direct-to-Consumer (DTC) channels. This shift in revenue streams signifies a broader trend in the fashion industry as consumer […]

Exclusive: Inside Adidas’ Running Strategy

Exclusive: Inside Adidas’ Running Strategy Adidas, a powerhouse in the sports apparel industry, has recently unveiled its latest marvel in running technology – the Adizero Adios Pro Evo 2. This supershoe is not just a product; it represents Adidas’ commitment to innovation and excellence in the world of running. With this new release, the company […]

Valentino Sales Slipped by 2% in 2024

Valentino Sales Slipped by 2% in 2024: A Closer Look at the Impact on the Brand’s Strategy Valentino, the renowned Italian fashion house, faced a minor setback in 2024 as its sales dipped by 2%. While this news may raise eyebrows in the fashion industry, a deeper dive into the numbers reveals a strategic move […]

What Comes After Beauty Branding’s Bold Font Boom?

Breaking Away from the Bold: The Future of Beauty Branding In a world where chunky typefaces in bright colors dominate beauty branding, standing out on retail shelves has become a challenging feat. The bold font boom, once a trend-setting choice for many beauty brands, is now facing saturation as more and more companies adopt similar […]

Lululemon Tumbles as Tariff Uncertainty, Weak Demand Hit Forecasts

Lululemon Athletics Faces Stock Plunge Amid Tariff Uncertainty and Weak Demand Lululemon Athletics, the renowned athletic apparel retailer, is experiencing a significant downturn in its stock value. The company recently released downbeat annual forecasts, causing its shares to tumble by almost 13 percent during premarket trading on Friday. This sudden drop has set off alarm […]

Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch

Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch In the realm of luxury, where exclusivity and extravagance reign supreme, Swiss watchmaker Richard Mille and automotive giant Ferrari have formed a formidable partnership that continues to defy market norms. Despite a slowdown in the luxury watch sector, these two powerhouses […]

Sir John Appointed Creative Director of Medicube

Sir John Appointed Creative Director of Medicube Medicube, the renowned Korean skincare brand, has recently made a strategic move by appointing Sir John, the well-known makeup artist and former L’Oréal Paris creative director, as its new Creative Director. This collaboration is set to bring a fresh perspective to the brand and elevate its presence in […]

The Debrief | Can You Sell Sexual Wellness Without Sex?

The Debrief | Can You Sell Sexual Wellness Without Sex? In a recent conversation, executive editor Brian Baskin and senior correspondent Sheena Butler-Young sat down with editorial associate Yola Mzizi to discuss the challenges facing sexual wellness brands in 2025. Regulatory restrictions and cultural conservatism are increasingly shaping the way these brands approach their marketing […]

E.l.f. Beauty Sued in Securities Claims Class-Action Lawsuit

E.l.f. Beauty Faces Securities Claims Class-Action Lawsuit Over Short-Seller Report E.l.f. Beauty, the popular cosmetics brand known for its affordable and trendy products, is currently in the midst of a legal battle. The company has been sued in a securities claims class-action lawsuit that alleges wrongdoing based on a November 2024 short-seller report. E.l.f. Beauty […]

Olaplex Sales Slide 9.8%, Specialty Retail Recovers

Olaplex Sales Slide 9.8% in Q4 as Specialty Retail Sector Recovers The biotechnology hair care company, Olaplex, recently reported a 9.8% decrease in sales, amounting to $100.7 million in its fourth-quarter earnings. This decline was primarily driven by a significant drop in professional sales. However, amidst this setback, there is a silver lining as the […]

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