Introducing The Brain of Fashion Fashion is an ever-evolving industry where trends come and go in the blink of an eye. Staying ahead of the curve and predicting the next big thing has always been a challenge for designers, brands, and industry professionals. However, with the advancement of technology, particularly artificial intelligence, the game is […]
Prada First-Half Revenue Rises 9%, Powered by Miu Miu
Prada First-Half Revenue Rises 9%, Powered by Miu Miu Italian luxury fashion house Prada has shown impressive growth in the first half of the year, with a notable 9% increase in revenue. This upward trajectory can be largely attributed to the stellar performance of its trendy Miu Miu label. In particular, Miu Miu experienced a […]
Sleepwear Is Having Its Athleisure Moment
Sleepwear Is Having Its Athleisure Moment In recent years, the fashion industry has witnessed a significant shift in the way we perceive sleepwear. What was once reserved for the privacy of our homes is now making its way into the public eye as sleepwear and apparel labels embrace a more fashion-forward approach. Pyjamas, once confined […]
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
BoF Insights: Unveiling AI’s Impact on Sportswear Challenger Brand Strategies In a recent gathering in New York, top industry leaders from VF Corp, Ugg, and other renowned brands convened at the invitation of BoF Insights, the data and advisory division of The Business of Fashion. The focal point of the event was a groundbreaking discussion […]
How Brands Are Getting Reddit Marketing Right
How Brands Are Getting Reddit Marketing Right Reddit, once known as the “front page of the internet,” has evolved into a powerful platform for brands looking to connect with consumers in meaningful ways. From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights […]
AI tools fuel smarter and faster marketing decisions
AI Tools Fuel Smarter and Faster Marketing Decisions In the fast-paced world of marketing, staying ahead of the curve is essential. With the advent of Artificial Intelligence (AI), marketers now have a powerful tool at their disposal to make smarter and faster decisions. One of the key advantages of AI in marketing is its ability […]
How AI agents are reshaping the marketing landscape
How AI Agents Are Reshaping the Marketing Landscape Artificial Intelligence (AI) has become a game-changer in the marketing world, revolutionizing how products are chosen and brands interact with consumers. AI agents are transforming the traditional marketing landscape by leveraging machine-readable data and transparent performance signals to drive strategies and decision-making processes. One of the key […]
Rethinking Success Metrics for Brand Ambassadors
Redefining Success Metrics for Brand Ambassadors In the ever-evolving landscape of marketing and brand partnerships, the role of brand ambassadors has become increasingly vital. These individuals serve as the face of a brand, embodying its values and messaging to a wide audience. However, the traditional metrics used to measure the success of these partnerships may […]
Amazon Prime Day Set to Lift US Online Sales to $23.8 Billion, Adobe Estimates
Amazon Prime Day Set to Lift US Online Sales to $23.8 Billion, Adobe Estimates Amazon Prime Day is just around the corner, and the anticipation is building as e-commerce giant Amazon gears up for its annual sales event. According to Adobe Analytics, online sales in the United States from July 8 to 11 are projected […]
France fines retailer Shein 40 million euros for misleading discounts
France Fines Retailer Shein 40 Million Euros for Misleading Discounts Fast-fashion giant Shein has recently found itself in hot water, as French authorities have slapped the retailer with a hefty fine of 40 million euros. The reason behind this substantial penalty? Deceptive business practices that misled consumers with false discounts. This move comes after an […]