Dunhill Names New CEO Dunhill, the prestigious British menswear label under the Richemont umbrella, is gearing up for a significant change at the top. The company has recently announced the appointment of a new CEO, who will be stepping into the role in October. The incoming chief executive is none other than the former Chief […]
Nudestix Acquired by Undisclosed US Firm
Nudestix Acquired by Undisclosed US Firm In a strategic move shrouded in mystery, Canadian makeup label Nudestix has been acquired by an undisclosed US firm. While the new owner remains unnamed, the implications of this acquisition are already sparking curiosity and excitement within the beauty industry. Nudestix, known for its innovative approach to makeup and […]
Skims Taps Michael Kors Veteran to Lead EMEA Expansion
Skims Taps Michael Kors Veteran to Lead EMEA Expansion Kim Kardashian’s shapewear brand, Skims, is making strategic moves in the global market by appointing Robin Gendron, a seasoned professional with extensive experience at Michael Kors, as its first president for Europe, the Middle East, and Africa (EMEA). This decision marks a significant step for Skims […]
Amouage Sales Reach $200 Million in First Half of 2025
Amouage Sales Reach $200 Million in First Half of 2025 Amouage, the renowned Omani luxury fragrance brand, has once again demonstrated its dominance in the global market by achieving a remarkable milestone. In the first half of 2025, the company’s sales skyrocketed to an impressive $200 million, marking a significant 60 percent increase compared to […]
Introducing The Brain of Fashion
Introducing The Brain of Fashion Fashion is an ever-evolving industry where trends come and go in the blink of an eye. Staying ahead of the curve and predicting the next big thing has always been a challenge for designers, brands, and industry professionals. However, with the advancement of technology, particularly artificial intelligence, the game is […]
Prada First-Half Revenue Rises 9%, Powered by Miu Miu
Prada First-Half Revenue Rises 9%, Powered by Miu Miu Italian luxury fashion house Prada has shown impressive growth in the first half of the year, with a notable 9% increase in revenue. This upward trajectory can be largely attributed to the stellar performance of its trendy Miu Miu label. In particular, Miu Miu experienced a […]
Sleepwear Is Having Its Athleisure Moment
Sleepwear Is Having Its Athleisure Moment In recent years, the fashion industry has witnessed a significant shift in the way we perceive sleepwear. What was once reserved for the privacy of our homes is now making its way into the public eye as sleepwear and apparel labels embrace a more fashion-forward approach. Pyjamas, once confined […]
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
BoF Insights: Unveiling AI’s Impact on Sportswear Challenger Brand Strategies In a recent gathering in New York, top industry leaders from VF Corp, Ugg, and other renowned brands convened at the invitation of BoF Insights, the data and advisory division of The Business of Fashion. The focal point of the event was a groundbreaking discussion […]
How Brands Are Getting Reddit Marketing Right
How Brands Are Getting Reddit Marketing Right Reddit, once known as the “front page of the internet,” has evolved into a powerful platform for brands looking to connect with consumers in meaningful ways. From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights […]
AI tools fuel smarter and faster marketing decisions
AI Tools Fuel Smarter and Faster Marketing Decisions In the fast-paced world of marketing, staying ahead of the curve is essential. With the advent of Artificial Intelligence (AI), marketers now have a powerful tool at their disposal to make smarter and faster decisions. One of the key advantages of AI in marketing is its ability […]