Levi’s, the revered denim giant, has taken a significant step in bridging its storied past with contemporary culture through its latest collaboration with the upcoming film “A Complete Unknown.” This film, led by the talented Timothée Chalamet, chronicles Bob Dylan’s formative years as a musician in 1960s New York City, a period that profoundly shaped […]
The Denim Brands of the 2010s Grow Up
The denim industry is undergoing a significant transformation, particularly for start-up brands that emerged in the 2010s. As these companies navigate a complex landscape marked by competitive pressures and shifting consumer preferences, they are making strategic moves to redefine their identities and expand their offerings. One of the key challenges in the denim business is […]