Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]
How Tursian Builds Off Deciem Founder’s Legacy
Tursian Continues the Legacy of Deciem Founder Brandon Truaxe Years after the passing of Brandon Truaxe, the visionary founder of Deciem, his partner Riyadh Swedaan has taken a bold step to honor his memory. Swedaan recently launched a new skincare collection under the name Tursian, carrying forward the innovative spirit and commitment to quality that […]
The Ordinary CEO Nicola Kilner to Step Down
Nicola Kilner, the co-founder and longtime chief executive of Deciem, which is the parent company of the skincare phenomenon The Ordinary, has announced her decision to step down at the end of the year. While she will continue to play a role as co-founder, her leadership position will be transitioned to Jesper Rassmussen, the company’s […]