Tag: customer loyalty

Shein Lowers Prices to Lure Back US Shoppers After Tariff Cut

Shein Slashes Prices to Win Back US Shoppers Post Tariff Reduction Shein, the Chinese fast-fashion giant, has taken a strategic step to win back its US customers by lowering its retail prices. This decision comes on the heels of a temporary reduction in US tariffs on Chinese imports, allowing Shein to pass on the cost […]

Andie Acquires Richer Poorer

Andie Acquires Richer Poorer: A Strategic Move Towards Growth and Expansion In a bold and strategic move to accelerate growth and expand their market presence, Andie, a prominent digitally-native swimwear brand, has acquired Richer Poorer, a well-known lifestyle brand specializing in premium basics and loungewear. This acquisition is set to create a powerful synergy between […]

Luxury Labels Ditch Steep China Discounts to Rebuild Value

Luxury Labels Ditch Steep China Discounts to Rebuild Value In the realm of luxury fashion, the allure of exclusivity has always been a driving force behind the desirability of high-end brands. However, in recent years, global fashion houses have found themselves caught in a precarious balancing act between maintaining their prestigious image and catering to […]

Jeweller Pandora Trims 2025 Profitability Guidance, Warns of US Tariff Impact

Pandora, the renowned jeweler known for its exquisite charm bracelets, has recently made headlines by adjusting its profitability guidance for the year 2025. The company, which has been a staple in the jewelry industry for years, is now expecting a profit margin of around 24 percent, a slight decrease from its initial estimate of 24.5 […]

What Makes a True Community Brand?

Crafting a True Community Brand: The Key to Genuine Customer Loyalty and High Engagement In the fast-paced world of fashion, where trends come and go in the blink of an eye, the concept of community brands has taken center stage. But what does it really mean to be a true community brand? In a landscape […]

Why So Many Brands Are Saying ‘I Do’ to Bridal

Why So Many Brands Are Saying ‘I Do’ to Bridal The world of fashion is witnessing a significant shift as more and more brands, traditionally not associated with bridalwear, are venturing into this lucrative category. The allure of bridal fashion is proving to be irresistible for many companies, with the promise of driving revenue through […]

Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows

Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows Italian luxury fashion house Zegna Group has recently reported a 1% decrease in revenues, reflecting the challenges faced by the wholesale sector while witnessing growth in Direct-to-Consumer (DTC) channels. This shift in revenue streams signifies a broader trend in the fashion industry as consumer […]

Do Beauty Brands Need Sample Sales?

Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]

How Brands Are Selling Higher Prices to Their Customers

Balancing Act: How Brands Navigate Selling Higher Prices Amid US Tariffs In today’s global market, the impact of US tariffs is creating waves of uncertainty for brands worldwide. As prices rise due to these economic shifts, companies are faced with the challenge of selling products at higher prices without losing their customer base. The key […]

Apple and Samsung brace for impact as US tariffs take effect

Apple and Samsung Face Pricing Pressure Amid US Tariff Implementation As the United States implements new tariffs, tech giants like Apple and Samsung are bracing for the impact on their bottom lines. With the possibility of increased import costs looming large, both companies may find themselves in a tough spot when it comes to pricing […]

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