Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist Tracee Ellis Ross, the founder, and co-chief executive of Pattern, has recently taken a unique approach to showcasing her brand with a television commercial that is sure to captivate audiences. In a strategic move that combines nostalgia with innovation, Ross has gone back to […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
In Uncertain Times, Ralph Lauren Embraces ’80s Excess
In Uncertain Times, Ralph Lauren Channels ’80s Excess Ralph Lauren, a stalwart in the fashion industry, recently made a bold statement with its autumn 2025 show by embracing the extravagant and opulent styles of the 1980s. The decision to harken back to this era is particularly intriguing given the current climate of economic uncertainty and […]
Actual Y2K Brands Want In on the Y2K Trend
Actual Y2K Brands Want In on the Y2K Trend In today’s fast-paced world, trends come and go quicker than ever. One trend that has been making a major comeback recently is the Y2K aesthetic. From fashion to beauty to technology, the early 2000s are back in style, and brands from that era are taking notice. […]
Op-Ed | Burberry’s Ray of Hope: A Britpop Revival
What a difference a year makes for Burberry. In September 2023, the British luxury fashion house was the talk of London Fashion Week, with elaborate promotions and a high-profile presence that saw them rebrand Bond Street underground station as “Burberry Street.” Fast forward to September 2024, and the once-flourishing label now grapples with a stark […]