Valentino Sales Slipped by 2% in 2024: A Closer Look at the Impact on the Brand’s Strategy Valentino, the renowned Italian fashion house, faced a minor setback in 2024 as its sales dipped by 2%. While this news may raise eyebrows in the fashion industry, a deeper dive into the numbers reveals a strategic move […]
Swiss Watch Industry Sees Tough Times Ahead Over Trump Tariffs
Swiss Watch Industry Faces Challenges Amidst Trump Tariffs The Swiss watch industry, known for its precision, craftsmanship, and timeless elegance, is currently facing turbulent times ahead. The recent announcement by President Trump of imposing significant tariffs on goods from Switzerland, as well as from the European Union, has sent shockwaves through the luxury market. The […]
The Logic Behind Chanel’s Boat Race Deal
The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury? In the realm of luxury fashion, European brands have long been considered the epitome of sophistication and status. However, recent developments in the industry have seen a shift in consumer preferences, with many turning away from European luxury giants due to dramatic price hikes. This […]
How Vacheron Constantin Is Engaging the Next Generation in Abu Dhabi
Vacheron Constantin: Inspiring the Next Generation in Abu Dhabi Luxury watch brand Vacheron Constantin recently marked its impressive 270th anniversary with a thought-provoking panel discussion in Abu Dhabi. The event, moderated by BoF’s Nick Blunden, brought together key figures including Vacheron Constantin’s heritage and style director Christian Selmoni, author and artist Alia Al Shamsi, and […]
AI unlocks secrets of 2,000-year-old Herculaneum scroll
AI Reveals Secrets of 2,000-Year-Old Herculaneum Scroll In the realm of archaeology, every discovery holds the promise of unraveling ancient mysteries and shedding light on civilizations long past. Recently, a groundbreaking development in the field has captured the attention of historians and researchers worldwide. The unveiling of hidden text from a 2,000-year-old Herculaneum scroll has […]
Mulberry Wants to Make Brit Bags Cool Again
Mulberry’s Revamped Strategy: Bringing British Bags Back to the Forefront Mulberry, the iconic British luxury brand, has had its fair share of ups and downs over the years. Despite once being a beloved label known for its craftsmanship and quality, the company has struggled with dwindling profits and missed opportunities to capitalize on emerging trends. […]
Zegna Group Returns to Growth in Fourth Quarter
Ermenegildo Zegna Group Returns to Growth in Fourth Quarter Italian luxury fashion house Ermenegildo Zegna Group has made a remarkable comeback, showcasing a return to growth in the fourth quarter. This resurgence comes as a beacon of hope and resilience in the challenging landscape of the fashion industry, marking a significant milestone for the renowned […]
Lanvin’s Return to Form
Lanvin’s Return to Form: Can the Brand’s ‘Ultimate Chic’ Compete with Deep-Pocketed Rivals? In the world of high fashion, few names evoke as much history, prestige, and sheer elegance as Lanvin. The storied Paris couture house, founded by Jeanne Lanvin in 1889, has long been synonymous with sophistication, glamour, and timeless style. However, in recent […]
Sabyasachi Stages Lavish Mumbai Show Amid Global Expansion
Sabyasachi Stages Lavish Mumbai Show Amid Global Expansion Indian fashion maestro Sabyasachi Mukherjee recently celebrated a significant milestone in his career, commemorating his 25th anniversary in the industry. The renowned designer seized this momentous occasion to stage a lavish show in Mumbai, captivating audiences with his exquisite creations and strategic vision for the future. The […]