Tag: #culturalconnections

The Best of BoF 2024: When Beauty Trends Tap Culture

In 2024, the landscape of beauty marketing underwent a significant transformation, merging contemporary digital tactics with traditional methods. Brands are no longer solely dependent on Instagram and TikTok for their campaigns. Instead, they are leveraging a variety of channels to capture the attention of diverse customer segments, including Gen Alpha, men, athletes, and even pet […]

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