Indigenous Designers Are Driving Brands to Collaborate, Not Appropriate The fashion industry has a long history of appropriating Native art and traditions, often without giving credit to the communities from which they are derived. However, there is a shift happening as more brands are recognizing the importance of ethical collaboration with Indigenous designers. This change […]
Running Shoe Brand Hoka Accused of Misappropriating Māori Culture
Running Shoe Brand Hoka Accused of Misappropriating Māori Culture Hoka, the popular French American sportswear company, has recently found itself in hot water as it faces allegations of misappropriating Māori culture. Indigenous intellectual property experts in New Zealand have accused the brand of failing to acknowledge the Māori origins of its name, sparking a debate […]