Shein Profit Dropped Last Year, Further Challenging IPO, FT Says The fast-fashion industry has long been a competitive and ever-changing landscape. With trends evolving rapidly and consumer preferences shifting unpredictably, companies in this sector must constantly adapt to stay ahead. However, even the most prominent players in the market are not immune to challenges, as […]
How to Get Into — And Stay In — Sephora
Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]
The BoF Podcast | Why India Will Not Be The Next China for Luxury
The BoF Podcast | Discussing Why India Will Not Be The Next China for Luxury In a recent installment of The Business of Fashion (BoF) Podcast, Ravi Thakran offered a compelling analysis on why India is unlikely to replicate China’s trajectory in the luxury market. This insightful conversation, which took place at BoF VOICES 2024, […]
Op-Ed | The Cost of Growth in Beauty
Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
2024 Was the Year of Entertainment in Marketing
As we reflect on the marketing landscape of 2024, a clear trend emerges: successful brands have transformed into expert entertainers. This year, the marketing strategies that resonated with consumers revolved not just around products but around experiences, narratives, and cultural moments that captivated attention. Harnessing Cultural Moments A significant driver of this transformation has been […]
Sportswear Is Set for an Epic Showdown in 2025
The sportswear industry is at a pivotal juncture, poised for a dramatic clash between challenger brands and well-established incumbents. As we approach 2025, insights from the BoF-McKinsey State of Fashion report reveal that this showdown will compel both sides to innovate and engage consumers like never before. The dynamics of the sportswear market are rapidly […]
What’s Next for Hip-Hop and Fashion
Hip-hop has become a catalyst for an explosion of brands, collaborations, and merchandise, giving rise to a vibrant landscape that intertwines music and fashion. However, with a flood of partnerships and rapper-led labels saturating the market, some signs suggest a shift in hip-hop’s cultural dominance. Artists and brands are now tasked with innovating in a […]
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
The World Series showdown between the New York Yankees and Los Angeles Dodgers has ignited a wave of creativity among fashion brands, both licensed and unlicensed. This iconic matchup, anticipated as one of baseball’s most significant championship series in decades, has opened up new avenues for brands eager to align themselves with a cultural phenomenon […]