The Kicks You Wear: The Hard Part for NikeSkims Begins Now Nike and Skims are two powerhouse brands in their respective industries. Nike, a global leader in athletic footwear and apparel, has a long-standing reputation for innovation and performance. Skims, founded by reality TV star Kim Kardashian, quickly became a household name in the world […]
The Debrief | The Great Fashion Reset: Can New Designers Still Build a Business?
The Great Fashion Reset: Can New Designers Still Build a Business? In the ever-changing landscape of the fashion industry, young designers are facing unprecedented challenges. With wholesale retreating, investors becoming increasingly cautious, and social media hype often surpassing actual sales, the traditional pathways to success in the fashion world seem to be shifting. However, amidst […]
Can China’s Biggest Beauty Company Win Over the World?
Can China’s Biggest Beauty Company Win Over the World? Proya Cosmetics, the largest beauty company in China, has set its sights on a new goal – to conquer the global beauty market. With the rise of Asian buyers bringing forth more mergers and acquisitions opportunities for global brands, Proya is strategically positioning itself to become […]
Why Luxury Needs to Rethink How It Speaks to Gen-Z
Why Luxury Needs to Rethink How It Speaks to Gen-Z Luxury brands have long held a prestigious place in the market, catering to an audience that values quality, exclusivity, and status. However, as the landscape of consumer behavior continues to shift, many high-end brands are finding themselves facing a new challenge: connecting with Generation Z. […]
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court Luxury watch brands have long understood the power of sports sponsorships in enhancing brand visibility and prestige. At the prestigious US Open, a playground for the world’s top tennis players, the competition isn’t just on the court but also among luxury brands vying for […]
The New DTC Rebranding Playbook
The New DTC Rebranding Playbook Direct-to-consumer (DTC) brands have been at the forefront of revolutionizing the way we shop, disrupting traditional retail models, and forging direct connections with consumers. These pioneers have not only changed the game in terms of distribution and marketing but have also reshaped consumer expectations and behaviors. However, as the market […]
DTC Brand Quince Valued at Over $4.5 Billion
DTC Brand Quince Valued at Over $4.5 Billion Direct-to-consumer (DTC) brands have been making waves in the retail industry for the past few years, disrupting traditional business models and capturing the attention of consumers worldwide. One such brand that has recently taken the spotlight is Quince, an accessible luxury label that has gained popularity through […]
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses In the realm of luxury eyewear, one name stands out for its unique approach to design and storytelling: Jacques Marie Mage. Designer Jérôme Mage has successfully built a cult brand that is not just about sunglasses, but about the transformative power they […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]