Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court Luxury watch brands have long understood the power of sports sponsorships in enhancing brand visibility and prestige. At the prestigious US Open, a playground for the world’s top tennis players, the competition isn’t just on the court but also among luxury brands vying for […]
The New DTC Rebranding Playbook
The New DTC Rebranding Playbook Direct-to-consumer (DTC) brands have been at the forefront of revolutionizing the way we shop, disrupting traditional retail models, and forging direct connections with consumers. These pioneers have not only changed the game in terms of distribution and marketing but have also reshaped consumer expectations and behaviors. However, as the market […]
DTC Brand Quince Valued at Over $4.5 Billion
DTC Brand Quince Valued at Over $4.5 Billion Direct-to-consumer (DTC) brands have been making waves in the retail industry for the past few years, disrupting traditional business models and capturing the attention of consumers worldwide. One such brand that has recently taken the spotlight is Quince, an accessible luxury label that has gained popularity through […]
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses In the realm of luxury eyewear, one name stands out for its unique approach to design and storytelling: Jacques Marie Mage. Designer Jérôme Mage has successfully built a cult brand that is not just about sunglasses, but about the transformative power they […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Why Athletes Are Choosing Independence Over Nike and Adidas In the world of sports, major brands like Nike and Adidas have long been synonymous with success and prestige. Athletes dream of signing endorsement deals with these industry giants, seeing it as a stamp of approval for their talent and hard work. However, a shift is […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Case Study | Can On Set a New Pace for Sportswear?
Case Study: Can On Set a New Pace for Sportswear? When it comes to the world of sportswear, innovation is key. Brands constantly strive to push the boundaries, offering athletes and enthusiasts alike cutting-edge technology and stylish designs. One brand that has been making waves in the industry is On. Founded in 2010, this Swiss […]
How to Build Beauty Brands Bigger Than Their Founders
Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]