Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
This Week: Nike’s Elliott Hill Takes the Stage
Elliott Hill’s recent appointment as Nike’s chief executive officer was met with immense optimism within the company, yet details regarding his strategic plan for revolutionizing the brand remain scant. As Nike prepares to announce its third-quarter earnings, there is a palpable sense of anticipation about how Hill intends to steer the iconic sportswear giant back […]
Urban Outfitters Defies Retail Woes on Anthropologie Sales Gains
Urban Outfitters Inc. has recently reported a notable performance in its third-quarter earnings, bucking the trend of struggles faced by many retailers in the current economy. For the quarter ending October 31, the company saw its sales increase by 1.5% at stores that had been open for at least 12 months, surpassing analysts’ forecasts of […]
How Brands Make the Most of Sample Sales
The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]
Why Menswear Is Getting a Marketing Refresh
In recent years, menswear marketing has faced significant scrutiny, with many critics pointing out a tendency towards uniformity. A homogenous approach to branding and imagery has created a sense of sameness that threatens to alienate consumers looking for distinction and innovation. In contrast, new entrants to the market are turning heads by adopting fresh strategies […]