Why Luxury Wants in on Mystery Boxes Luxury brands have long been synonymous with exclusivity, craftsmanship, and prestige. However, in recent years, there has been a notable shift in the way these brands engage with consumers, especially the younger demographic. One trend that has been gaining momentum is the rise of mystery boxes, and it […]
How to Acquire Customers with Instagram Ads in 2025
How to Acquire Customers with Instagram Ads in 2025 In the ever-evolving landscape of digital marketing, acquiring customers through Instagram ads has become a strategic priority for brands looking to boost their online presence and drive sales. With paid marketing on Meta (formerly known as Facebook) becoming more cost-effective and efficient in targeting specific customer […]
Why Are Fashion Brands Piling Into Homeware?
Fashion Brands’ Homeware Invasion: The Rise of Lifestyle Empires The convergence of fashion and homeware industries is no longer a trend but a strategic move towards creating all-encompassing lifestyle brands. This shift has been prominently showcased at the Salone del Mobile design fair, where fashion giants are making their presence felt. Bottega Veneta’s recent decision […]
The Art and Science of Product Naming
The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
At Salone, Design Spectacle Takes Centre Stage
At Salone, Design Spectacle Takes Centre Stage The annual Milan Design Week, also known as Salone del Mobile, is a highly anticipated event in the world of design and innovation. This year, the spotlight was on the power of brand theatre, where companies showcased their products in immersive and engaging ways to captivate audiences. Renowned […]
The Architect of Olaplex’s Turnaround
The Architect of Olaplex’s Turnaround In the fast-paced world of beauty and haircare, few brands have made as much of an impact as Olaplex. Known for its revolutionary hair repair treatments, Olaplex quickly rose to fame, becoming a favorite among beauty enthusiasts and professionals alike. However, like many success stories, Olaplex faced its own set […]
The Debrief | H&M’s AI Models and the Future of Fashion Marketing
The Debrief | H&M’s AI Models and the Future of Fashion Marketing In a bold move that has sparked both fascination and controversy in the fashion industry, H&M recently unveiled its latest marketing campaign featuring AI-generated models. Technology correspondent Marc Bain and marketing correspondent Haley Crawford have been closely following the reaction to this innovative […]
LVMH media unit drops lawsuit against Musk’s X
LVMH Media Unit Drops Lawsuit Against Musk’s X: A Strategic Move Toward Expansion In a surprising turn of events, LVMH, the luxury conglomerate, has decided to drop its lawsuit against Elon Musk’s media company, X. This decision marks a significant shift in the ongoing legal battle between the two entities. While the details surrounding the […]
The BoF Brand Magic Index: Volume 2
The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
The BoF Podcast | The Great Luxury E-Commerce Reckoning
The BoF Podcast | The Great Luxury E-Commerce Reckoning The landscape of luxury e-commerce is undergoing a profound transformation, with industry leaders spearheading innovations to meet the evolving demands of consumers. Recently, at the prestigious BoF VOICES 2024 event, Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo took the stage with BoF […]