The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]
Why Menswear Is Getting a Marketing Refresh
In recent years, menswear marketing has faced significant scrutiny, with many critics pointing out a tendency towards uniformity. A homogenous approach to branding and imagery has created a sense of sameness that threatens to alienate consumers looking for distinction and innovation. In contrast, new entrants to the market are turning heads by adopting fresh strategies […]