At Salone, Design Spectacle Takes Centre Stage The annual Milan Design Week, also known as Salone del Mobile, is a highly anticipated event in the world of design and innovation. This year, the spotlight was on the power of brand theatre, where companies showcased their products in immersive and engaging ways to captivate audiences. Renowned […]
The Architect of Olaplex’s Turnaround
The Architect of Olaplex’s Turnaround In the fast-paced world of beauty and haircare, few brands have made as much of an impact as Olaplex. Known for its revolutionary hair repair treatments, Olaplex quickly rose to fame, becoming a favorite among beauty enthusiasts and professionals alike. However, like many success stories, Olaplex faced its own set […]
The Debrief | H&M’s AI Models and the Future of Fashion Marketing
The Debrief | H&M’s AI Models and the Future of Fashion Marketing In a bold move that has sparked both fascination and controversy in the fashion industry, H&M recently unveiled its latest marketing campaign featuring AI-generated models. Technology correspondent Marc Bain and marketing correspondent Haley Crawford have been closely following the reaction to this innovative […]
LVMH media unit drops lawsuit against Musk’s X
LVMH Media Unit Drops Lawsuit Against Musk’s X: A Strategic Move Toward Expansion In a surprising turn of events, LVMH, the luxury conglomerate, has decided to drop its lawsuit against Elon Musk’s media company, X. This decision marks a significant shift in the ongoing legal battle between the two entities. While the details surrounding the […]
The BoF Brand Magic Index: Volume 2
The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
The BoF Podcast | The Great Luxury E-Commerce Reckoning
The BoF Podcast | The Great Luxury E-Commerce Reckoning The landscape of luxury e-commerce is undergoing a profound transformation, with industry leaders spearheading innovations to meet the evolving demands of consumers. Recently, at the prestigious BoF VOICES 2024 event, Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo took the stage with BoF […]
Op-Ed | The Cost of Growth in Beauty
Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
This Week: Nike’s Elliott Hill Takes the Stage
Elliott Hill’s recent appointment as Nike’s chief executive officer was met with immense optimism within the company, yet details regarding his strategic plan for revolutionizing the brand remain scant. As Nike prepares to announce its third-quarter earnings, there is a palpable sense of anticipation about how Hill intends to steer the iconic sportswear giant back […]
Urban Outfitters Defies Retail Woes on Anthropologie Sales Gains
Urban Outfitters Inc. has recently reported a notable performance in its third-quarter earnings, bucking the trend of struggles faced by many retailers in the current economy. For the quarter ending October 31, the company saw its sales increase by 1.5% at stores that had been open for at least 12 months, surpassing analysts’ forecasts of […]
How Brands Make the Most of Sample Sales
The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]