Why Beauty Masterclasses Are Big Business in Africa In recent years, beauty masterclasses have taken Africa by storm, transforming into lucrative ventures for brands looking to tap into the continent’s booming beauty market. These immersive events have become an essential tool for educating, engaging, and selling products directly to beauty consumers across Africa. One of […]
Report: Fighting Perfume Dupes Is a ‘Lost Cause’
Report: The Battle Against Perfume Dupes Faces Uphill Struggle In a recent survey conducted among fragrance consumers in the UK, a startling revelation emerged – half of the participants admitted to purchasing imitation versions of high-end perfumes. These copycats, mimicking the scents of more expensive fragrances, pose a significant challenge for the industry as they […]
EU allocates €132m to promote sustainable agri-food products
EU Allocates €132m to Promote Sustainable Agri-Food Products The European Union has taken a significant step towards supporting sustainable agriculture and promoting high-quality agri-food products. With a substantial allocation of €132 million, the EU aims to co-fund promotion activities that will not only benefit the internal market but also extend its reach to a global […]