Tag: #CIFF #FashionBrands #MarketingStrategy #IndependentFashion #SustainableFashion

Lessons from Trump’s Degrowth Experiment

Lessons from Trump’s Degrowth Experiment The unconventional policies and decisions made by the current US President, Donald Trump, have often raised eyebrows and sparked controversy. One such initiative that has been making waves is the imposition of tariffs, particularly on goods imported from China. While the primary aim of these tariffs is to address trade […]

The Top 10 Stories that Shaped Fashion in 2024

As we approach the end of 2024, the fashion landscape has undergone significant transformations, echoing broader societal changes and industry trends. Here’s a closer look at the pivotal stories that not only defined this year but are poised to shape the fashion agenda in 2025. 1. Chanel’s Leadership Shift The summer saw the departure of […]

Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands

In an ambitious move to enhance its influence, the Copenhagen International Fashion Fair (CIFF) has established CIFF Media, a comprehensive media platform aimed at supporting both emerging and established independent fashion brands. This initiative signifies a broader strategy to provide retailers and consumers with deeper insights into brand identities, promoting genuine storytelling and sustained engagement. […]

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