Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims Italian influencer Chiara Ferragni, known for her fashion empire and massive following on social media, is facing legal trouble as Milan prosecutors have charged her with fraud. The charges stem from allegedly misleading charity claims associated with the sale of Christmas cakes and […]
The Multi-Step Beauty Routine Moves Beyond the Face
In the modern beauty landscape, the traditional notion of skincare routines centered only on facial products is swiftly giving way to more comprehensive regimes. Influencers are driving a demand for an expansive approach to self-care, one that incorporates scalp, hair, body, and even hand care. With social media platforms like TikTok playing an influential role, […]
The Logic Behind All Those Charli XCX Campaigns
Charli XCX has continued to attract attention from brands even months after “Brat” summer, demonstrating the power of a loyal fanbase over sheer numbers. Her recent collaborations include leading the campaigns for Acne Studios, Valentino Beauty, and Converse, among others. Brands are clearly drawn to her ability to connect with audiences on a deeper, more […]