John Cena Turns Beauty Influencer for Neutrogena In a surprising turn of events, Neutrogena, the American drugstore mainstay known for its skincare products, has enlisted the help of none other than John Cena to lead its latest campaign. The decision to bring on board the pro wrestler and actor, who is not typically associated with […]
Case Study | The Playbook for Succeeding in China’s New Reality
Case Study | The Playbook for Succeeding in China’s New Reality The landscape of the fashion industry in China is undergoing a significant transformation. Once considered the ultimate growth market for fashion brands, China is now presenting new challenges as consumer behavior evolves. With a cooling in consumer spending and a growing preference for domestic […]
The Fight for Influencer Marketing Dollars Heats Up
The Fight for Influencer Marketing Dollars Heats Up In the ever-competitive arena of influencer marketing, where brands seek to connect with audiences through social media personalities, a new player has emerged to challenge the status quo. ShopMy, a four-year-old influencer monetization platform, has been making waves by attracting over 50,000 creators to its platform. This […]
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims Italian influencer Chiara Ferragni, known for her fashion empire and massive following on social media, is facing legal trouble as Milan prosecutors have charged her with fraud. The charges stem from allegedly misleading charity claims associated with the sale of Christmas cakes and […]
The Multi-Step Beauty Routine Moves Beyond the Face
In the modern beauty landscape, the traditional notion of skincare routines centered only on facial products is swiftly giving way to more comprehensive regimes. Influencers are driving a demand for an expansive approach to self-care, one that incorporates scalp, hair, body, and even hand care. With social media platforms like TikTok playing an influential role, […]
The Logic Behind All Those Charli XCX Campaigns
Charli XCX has continued to attract attention from brands even months after “Brat” summer, demonstrating the power of a loyal fanbase over sheer numbers. Her recent collaborations include leading the campaigns for Acne Studios, Valentino Beauty, and Converse, among others. Brands are clearly drawn to her ability to connect with audiences on a deeper, more […]