In the modern beauty landscape, the traditional notion of skincare routines centered only on facial products is swiftly giving way to more comprehensive regimes. Influencers are driving a demand for an expansive approach to self-care, one that incorporates scalp, hair, body, and even hand care. With social media platforms like TikTok playing an influential role, […]
The Logic Behind All Those Charli XCX Campaigns
Charli XCX has continued to attract attention from brands even months after “Brat” summer, demonstrating the power of a loyal fanbase over sheer numbers. Her recent collaborations include leading the campaigns for Acne Studios, Valentino Beauty, and Converse, among others. Brands are clearly drawn to her ability to connect with audiences on a deeper, more […]