Tag: #Chanel #MargotRobbie #Fragrance #BeautyIndustry #MarketingInnovations

Small Girls PR Acquired by Orchestra: A Strategic Move in Fashion Communications

Orchestra, a growing force in the communications industry known for its ownership of agencies like Derris and BerlinRosen, has made a significant acquisition by bringing Small Girls PR into its fold. Although financial details remain undisclosed, the implications of this merger are poised to echo throughout the fashion PR landscape. Founded in 2010 by Mallory […]

Old-School Magazines Are Brands’ New Favourite Marketing Tactic

In a world where social media dominates marketing channels, brands like Madhappy, Patta, and Bottega Veneta are rediscovering the power of print magazines to convey their stories and values. This shift comes as brands seek to cultivate deeper connections with their audiences, escaping the crowded and often superficial landscape of social media. For instance, Patta’s […]

H&M Abandons 2024 Margin Target as Costs Hurt Profit

In a notable shift, H&M has decided to abandon its profit margin target for 2024, as mounting costs and increased discounting strategies continue to impact its financial performance. The Swedish retail giant, now the world’s second-largest listed fashion retailer, revealed these developments while grappling with heightened competition and an evolving market landscape. During the third […]

LTK Drops Lawsuit Against ShopMy

In a significant shift within the influencer monetization landscape, LTK, formerly known as rewardStyle, has decided to end its legal dispute with the rival platform ShopMy. The lawsuit, initially filed in late May, accused ShopMy of false advertising, trademark infringement, and unfair competition. However, as of August 26, the case was dismissed without prejudice, allowing […]

Chanel Announce Margot Robbie as the Face of Chanel No.5

Chanel has officially named Margot Robbie as the new face of its iconic No.5 perfume, succeeding Marion Cotillard who held the position since 2020. This announcement marks a significant milestone in Robbie’s career, aligning her with a fragrance that has become synonymous with luxury and elegance since its launch in 1921. Margot Robbie, known for […]

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