Case Study: Can On Set a New Pace for Sportswear? When it comes to the world of sportswear, innovation is key. Brands constantly strive to push the boundaries, offering athletes and enthusiasts alike cutting-edge technology and stylish designs. One brand that has been making waves in the industry is On. Founded in 2010, this Swiss […]
Trump-backed crypto project receives $100 million investment
Trump-Backed Crypto Project Receives $100 Million Investment In a move that has raised eyebrows and sparked controversy, a crypto project backed by former President Donald Trump has recently secured a whopping $100 million investment. While this influx of funding has undoubtedly bolstered the project’s prospects, it has also reignited concerns among lawmakers regarding Trump’s financial […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
Exclusive: Skims’ Plan for Global Domination
Exclusive: Skims’ Plan for Global Domination Kim Kardashian’s shapewear brand, Skims, is gearing up for an unprecedented expansion into new markets across the United States and around the world. CEO Jens Grede recently sat down with The Business of Fashion to discuss the brand’s ambitious vision of becoming “the Apple store of apparel.” With its […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
Can Breitling Revitalize Watchmaking’s Troubled Middle Market? Breitling, the renowned Swiss watch brand, has made waves in the watchmaking industry by unveiling a new collection that is set to target the troubled middle market. With the help of actor Austin Butler as the face of the brand, Breitling is taking a bold step towards capturing […]