Tag: #brandrevival

Peter Do Exits Helmut Lang: What This Means for the Luxury Fashion Landscape

Peter Do’s departure from Helmut Lang, announced on November 13, 2024, marks a significant moment in the fashion industry. Joining the storied house in March 2023, Do aimed to revitalize a brand that has struggled to maintain its cultural relevance since its founder, Helmut Lang, departed in 2005. Do’s tenure, though brief, has raised questions […]

Victoria’s Secret Returns to the Runway

Six years after its last fashion show, the iconic lingerie brand Victoria’s Secret made a significant return to the runway, showcasing a blend of nostalgia and evolution. This highly anticipated event took place inside a spacious warehouse at Brooklyn’s Navy Yard, marking a pivotal moment for a brand that has faced significant challenges in recent […]

Burberry Names New Chief Marketing Officer, Americas President

In a decisive move to reinvigorate its brand, Burberry has announced the appointment of two significant executives under the leadership of its new CEO, Jonathan Schulman. The British luxury brand has brought on Jonathan Kiman, a veteran marketing executive from Gucci, and Laura Dubin-Wander, a seasoned professional with extensive experience in American luxury markets. This […]

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