Tag: #BrandRevitalization

Bath & Body Works’ Plan to Restore Its Shine

Bath & Body Works’ Strategy to Regain Its Fragrance Authority in the US Bath & Body Works, a beloved mall staple known for its wide array of body care products and fragrances, is gearing up for a resurgence under the leadership of its new CEO. With a strategic focus on fine scents and revamped distribution […]

Michael Kors Names New CEO in Capri Leadership Shakeup

In a bold move aimed at reviving its flagship brand, Capri Holdings has announced a significant leadership change at Michael Kors. Cedric Willmote, who has held the position of chief executive since January 2023, will step down, making way for John Idol, Capri Holdings’ CEO and chairman. This transition comes at a crucial time as […]

Bath & Body Works President to Step Down, Role Eliminated

In a significant shake-up at Bath & Body Works, the company has announced that Julie Rosen, the retail president who has overseen the brand for four years, will leave her position effective October 22. This move comes as part of a broader restructuring strategy aimed at streamlining operations and revitalizing a brand that has struggled […]

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