Indie Fragrance Brands’ Big Athlete Opportunity The world of fragrances and sports may seem like unlikely bedfellows, but recent trends suggest otherwise. Athletes, known for their physical prowess and competitive spirit, are now venturing into the realm of fine fragrances. Surprisingly, while athletes are embracing the world of scents, indie fragrance brands have been slow […]
Can Vans Recapture Its Cool?
Can Vans Recapture Its Cool? In the world of footwear and streetwear, few brands hold as much cultural cachet as Vans. The iconic skate shoe company has long been synonymous with counterculture cool, worn by everyone from hardcore skaters to fashion-forward celebrities. However, in recent years, Vans has faced a challenge in maintaining its status […]
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown In the age of social media, influencers hold significant power to shape opinions and influence the masses. With their large followings and engaging content, influencers have the ability to sway public sentiment on various topics, including politics. However, in light of the recent US […]
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Puma Taps A$AP Rocky as Creative Director for Formula 1 Collaboration Puma, the renowned sportswear brand, has made a bold move in the world of fashion and motorsports by appointing A$AP Rocky, the acclaimed rapper and fashion icon, as the Creative Director for their Formula 1 partnership. This collaboration is set to bring a fresh […]
Highsnobiety’s New Store That Isn’t a Store
Highsnobiety’s New Berlin Flagship: A Store Reimagined Highsnobiety, the renowned lifestyle and fashion publication, is making waves in the retail industry with its latest venture – a flagship store in Berlin that challenges the traditional concept of retail. This new store, set to launch soon, is not just about selling products; it’s about creating a […]
Zalando challenges EU tech rules, seeks exemption
Zalando challenges EU tech rules, seeks exemption Zalando, the European e-commerce giant, is making waves in the tech industry by challenging EU regulations that it believes are not tailored to its business model. The company is pushing back against being lumped together with behemoths like Amazon and AliExpress, arguing that it operates differently and should […]
Louis Vuitton to Be Title Sponsor of Australian F1 GP
Louis Vuitton to Be Title Sponsor of Australian F1 GP Luxury fashion powerhouse Louis Vuitton is set to make a roaring statement in the world of motorsports as it takes on the prestigious role of title sponsor for the Australian Formula One Grand Prix. The highly-anticipated event, scheduled for March 16, will now be officially […]
Levi Partners With Beyoncé in Exclusive Ad Campaign
In an exciting collaboration, Levi Strauss & Co. has partnered with global pop icon Beyoncé for a new advertising campaign designed to harness the immense cultural momentum following the artist’s recent album, “Cowboy Carter.” Featuring a track titled “Levii’s Jeans,” the album has elevated Levi’s visibility, prompting the company to reimagine some of its most […]
Roblox to Sell Physical Goods Through Shopify Integration
In a strategic move that intertwines gaming and e-commerce, Roblox, the popular online gaming platform, recently announced a collaboration with Shopify, one of the foremost e-commerce solutions globally. This partnership aims to enable Roblox creators, including brands, to sell physical goods right from the digital platform. The announcement came through a demo video showcasing how […]