Tag: brand loyalty

BoF Insights | The New Era of Fashion E-Commerce

BoF Insights | The New Era of Fashion E-Commerce In the fast-paced world of fashion e-commerce, meeting customer expectations and fostering loyalty are key to success. A recent report based on a survey of fashion shoppers in the UK, Germany, France, Italy, and Spain, in collaboration with Amazon Fashion & Sports in Europe, sheds light […]

How Prestige Beauty Customers Define Value Today

How Prestige Beauty Customers Define Value Today The landscape of the prestige beauty industry is constantly evolving, driven by the ever-changing expectations and preferences of consumers. At The Business of Beauty Global Forum 2025, Mary Carmen Gasco-Buisson, the CEO of Unilever Prestige, shed light on how customers are redefining the concept of value in the […]

China’s Extended 618 Shopping Festival Fails to Stir Excitement

China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]

Clothing Retailer Dynamite Raises Prices 9% Amid Trade Tensions

Clothing Retailer Dynamite Raises Prices 9% Amid Trade Tensions In a move that has caught the attention of both fashionistas and economists alike, the popular women’s fast-fashion retailer, Dynamite, has announced a significant price increase of 9%. This bold decision comes amidst escalating trade tensions and a rapidly changing retail landscape. While price adjustments in […]

Mark Guiducci Named Global Editorial Director of Vanity Fair

Mark Guiducci Named Global Editorial Director of Vanity Fair Vanity Fair, the iconic cultural and fashion magazine, has recently announced a significant change in its leadership. Mark Guiducci, the former creative editorial director at Vogue, is set to take the reins as the Global Editorial Director of Vanity Fair. Guiducci will be stepping into the […]

Beauty’s Hottest New Trend: The Founder Buyback

Beauty’s Hottest New Trend: The Founder Buyback In the ever-changing landscape of the beauty industry, one trend is making waves and capturing the attention of both consumers and professionals alike: The Founder Buyback. This strategic move involves the original founder of a brand regaining majority ownership, taking the reins back from investors or larger corporations. […]

How Raisefashion’s Emerging Designers Build Brands Informed by Heritage

How Raisefashion’s Emerging Designers Build Brands Informed by Heritage Designers from RaiseFashion’s third masterclass cohort are facing a myriad of challenges in today’s ever-changing fashion landscape. From navigating shifting tariffs to dealing with supply chain disruptions and pricing pressures, these emerging talents have their work cut out for them. Despite these obstacles, a group of […]

Birkenstock Plans Price Hikes to Offset Tariffs, Sees Strong Demand

Birkenstock Plans Price Hikes to Offset Tariffs, Sees Strong Demand The iconic footwear brand, Birkenstock, is gearing up to implement a strategic move in response to the recent 10% US tariff on EU goods. The company has announced its decision to raise prices on a global scale, a bold strategy aimed at mitigating the impact […]

Struggling Puma Names Former Adidas Sales Chief as CEO

From Struggle to Success: Puma Appoints Former Adidas Sales Chief as CEO In the fast-paced world of sportswear, competition is fierce, and staying ahead of the game requires strategic leadership and innovative thinking. Recently, Puma, a well-known player in the industry, made a bold move by announcing the appointment of Arthur Hoeld, the former Adidas […]

The Makeup Tutorial Makes a Comeback

The Makeup Tutorial Makes a Comeback In the fast-paced world of beauty and cosmetics, trends come and go with the blink of an eye. However, one classic trend that seems to be making a significant comeback is the makeup tutorial. In an era where consumers are becoming more discerning and demanding, professional makeup artists are […]

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