Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]
‘Trade War TikTok’ Takes Aim at Luxury
“Trade War TikTok” Takes Aim at Luxury In the midst of the ongoing trade war between the United States and China, a new player has entered the scene: TikTok. This social media platform, known for its viral dance challenges and comedic skits, has now become a battleground for Chinese creators aiming to disrupt the luxury […]
How AI Is Already Changing Marketing
How AI Is Already Changing Marketing Artificial Intelligence (AI) has become a game-changer in the field of marketing, revolutionizing the way businesses interact with their customers. In the realm of fashion marketing, AI tools are increasingly being utilized to streamline processes, personalize customer experiences, and drive sales. With an array of new AI tools at […]