Tag: Brand Integrity

‘Trade War TikTok’ Takes Aim at Luxury

“Trade War TikTok” Takes Aim at Luxury In the midst of the ongoing trade war between the United States and China, a new player has entered the scene: TikTok. This social media platform, known for its viral dance challenges and comedic skits, has now become a battleground for Chinese creators aiming to disrupt the luxury […]

How AI Is Already Changing Marketing

How AI Is Already Changing Marketing Artificial Intelligence (AI) has become a game-changer in the field of marketing, revolutionizing the way businesses interact with their customers. In the realm of fashion marketing, AI tools are increasingly being utilized to streamline processes, personalize customer experiences, and drive sales. With an array of new AI tools at […]

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