Google Refreshes Its Icon After a Decade Google, the tech giant known for its ever-evolving approach to design, has recently made a significant change to its iconic logo. The familiar Google ‘G’ that graces the screens of billions of users worldwide has received a fresh update, marking the first major redesign in over a decade. […]
The Art and Science of Product Naming
The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
Warby Parker Reaches Full Profitability, Lowers Outlook
Warby Parker Reaches Full Profitability, Lowers Outlook Warby Parker, the disruptive eyeglass maker, has reached a significant milestone by generating its first net profit as a public company in the first quarter of the year. This achievement marks a turning point for the company, which has been steadily growing its market share and revolutionizing the […]
Amazon Isn’t the Solution to Saks’ Problems
Amazon Isn’t the Solution to Saks’ Problems The recent unveiling of Saks Global’s new storefront on Amazon Luxury may have generated some buzz, but it seems that investors are not easily swayed by shiny new additions. Despite this seemingly strategic move, Saks Global is still facing a significant challenge in the form of deteriorating liquidity. […]
The Debrief | The Power of a Luxury Handbag
The Debrief | The Power of a Luxury Handbag Luxury handbags have long been more than just accessories. They are symbols of status, style, and sophistication, embodying the essence of a brand’s identity and allure to aspirational consumers. In a recent discussion, senior correspondent Sheena Butler-Young and luxury correspondent Simone Stern-Carbone shed light on the […]
AI startup caught in Dev Mode trademark row
AI Startup Caught in “Dev Mode” Trademark Row In the ever-changing landscape of technology and innovation, the importance of brand protection has never been more crucial. Recently, an AI startup found itself in the midst of a trademark dispute over the use of the term “Dev Mode.” This conflict not only sheds light on the […]
What Comes After Beauty Branding’s Bold Font Boom?
Breaking Away from the Bold: The Future of Beauty Branding In a world where chunky typefaces in bright colors dominate beauty branding, standing out on retail shelves has become a challenging feat. The bold font boom, once a trend-setting choice for many beauty brands, is now facing saturation as more and more companies adopt similar […]
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to […]
Ambush Founders Reacquire Brand From New Guards Group
Ambush Founders Reacquire Brand From New Guards Group Ambush, the Tokyo-based label known for its edgy and innovative designs, is making headlines once again. The founders of Ambush have successfully reacquired the brand from New Guards Group, a move that signals a new chapter for the popular streetwear brand. The decision to buy back the […]
The BoF Podcast | Coldplay’s Guy Berryman Says He Makes Clothes the Way He Makes Music
Coldplay’s Guy Berryman: A Maestro in Music and Fashion Guy Berryman, the renowned musician from the band Coldplay, has proven that his creative talents extend far beyond the realm of music. In a recent episode of The BoF Podcast, Berryman revealed his foray into the world of fashion through his brand, Applied Art Forms. Joined […]