Heritage Porcelain Brand Ginori 1735 Enters Lifestyle Italian heritage porcelain brand Ginori 1735 is making waves in the lifestyle market with the unveiling of its redesigned Milanese flagship store during Salone del Mobile. This strategic move not only showcases the brand’s commitment to evolution but also highlights its ability to stay relevant in an ever-changing […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]
Lacoste Ups Its US Ambitions With New York Flagship
Lacoste Ups Its US Ambitions With New York Flagship French sportswear brand Lacoste is making bold moves to strengthen its presence in the United States with the launch of a new flagship store in New York City. This strategic decision comes as part of Lacoste’s broader plan to drive sales growth in the US, a […]
Together Group Acquires Digital Studios Imerza and Visualisation One
Together Group Acquires Digital Studios Imerza and Visualisation One In a strategic move to bolster its immersive digital experience offerings, Together Group, the parent company to Purple PR, has recently acquired two prominent digital studios – Imerza and Visualisation One. This acquisition marks a significant step towards expanding the group’s technological capabilities and solidifying its […]