How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco In the world of retail, the battle between authenticity and affordability is a constant one. Lululemon, the renowned athletic apparel brand, found itself embroiled in this very struggle when it filed a lawsuit against Costco over alleged trademark infringement. However, what seemed like a straightforward legal […]
Has Supreme Hit a Ceiling?
Has Supreme Hit a Ceiling? In the ever-changing landscape of streetwear fashion, Supreme has undeniably been a dominant force for years. With its limited-edition drops, exclusive collaborations, and unparalleled hype, the brand has captured the attention of fashion enthusiasts and resellers alike. However, recent reports suggest that Supreme’s reign at the top may be facing […]
Highsnobiety’s New Store That Isn’t a Store
Highsnobiety’s New Berlin Flagship: A Store Reimagined Highsnobiety, the renowned lifestyle and fashion publication, is making waves in the retail industry with its latest venture – a flagship store in Berlin that challenges the traditional concept of retail. This new store, set to launch soon, is not just about selling products; it’s about creating a […]
Why Luxury Wants in on Mystery Boxes
Why Luxury Wants in on Mystery Boxes Luxury brands have long been synonymous with exclusivity, craftsmanship, and prestige. However, in recent years, there has been a notable shift in the way these brands engage with consumers, especially the younger demographic. One trend that has been gaining momentum is the rise of mystery boxes, and it […]
Opinion: Members Clubs Just Aren’t What They Used to Be
Opinion: Members Clubs Just Aren’t What They Used to Be In today’s society, the allure of private members’ clubs seems to be fading, with a new generation of establishments transforming these once-exclusive spaces into a commodity rather than a symbol of true elitism. This shift in the private club landscape raises questions about the evolving […]
How Niche Perfumers Pay to Win
How Niche Perfumers Pay to Win In the realm of luxury fragrances, niche perfumers are making significant strides by investing heavily in key areas of their business. Brands such as Marc-Antoine Barrois, Amouage, and Krigler have been channeling resources into enhancing their retail spaces, collaborating with master perfumers, and focusing on artisanal manufacturing. The result? […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]
LVMH Has Room to Raise Prices 2-3%, LVMH Deputy CEO Says
LVMH Has Room to Raise Prices 2-3%, LVMH Deputy CEO Says In the dynamic world of luxury goods, pricing strategies play a crucial role in maintaining brand exclusivity and driving profitability. Recently, Deputy CEO Stephane Bianchi of LVMH, the renowned luxury conglomerate, made an intriguing statement regarding the company’s pricing power. Bianchi expressed confidence that […]
Luxury Labels Ditch Steep China Discounts to Rebuild Value
Luxury Labels Ditch Steep China Discounts to Rebuild Value In the realm of luxury fashion, the allure of exclusivity has always been a driving force behind the desirability of high-end brands. However, in recent years, global fashion houses have found themselves caught in a precarious balancing act between maintaining their prestigious image and catering to […]
BoF Masterclass | Inside Hermès’ Best-in-Class Leather Goods Strategy
BoF Masterclass | Inside Hermès’ Best-in-Class Leather Goods Strategy In the realm of luxury fashion, few names command as much respect and admiration as Hermès. Renowned for its timeless elegance, impeccable craftsmanship, and iconic leather goods, the French maison has set the standard for excellence in the industry. At the recent BoF Masterclass, a panel […]