The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
The Business of Beauty Global Forum: Inside the Industry
The Business of Beauty Global Forum: Inside the Industry Now in its third year, The Business of Beauty Global Forum continues to be a beacon for industry professionals looking to stay ahead of the curve. Kicking off its second day with insightful conversations around community, culture, and brand-building, the event featured a lineup of influential […]
The BoF Podcast | Lessons in World-Building: How Emily Oberg Created Sporty & Rich
The BoF Podcast | Lessons in World-Building: How Emily Oberg Created Sporty & Rich Founder Emily Oberg has captivated audiences with her entrepreneurial journey, a narrative that spans from the serene landscapes of Calgary to the bustling streets of Los Angeles. Her story is not just about geographical transitions; it’s a tale of transforming a […]
L’Oréal Sales Rise Despite Challenging US Market
L’Oréal Sales Rise Despite Challenging US Market In the competitive world of beauty and cosmetics, L’Oréal has once again proven its resilience and strength. Despite facing challenges in the US market, the French conglomerate reported a significant sales growth of nearly 4 percent. This achievement is particularly noteworthy considering the current economic climate and the […]
Influencer Brands Are Making a Comeback
Influencer Brands Are Making a Comeback In the ever-changing landscape of business, trends come and go, and this holds especially true for influencer-founded brands. After a series of high-profile setbacks that led to a decline in their popularity at the beginning of the decade, influencer brands are now experiencing a resurgence. A new generation of […]
The BoF Podcast | James Whitner on Culture, Community and Building Brands with Purpose
The BoF Podcast | James Whitner on Culture, Community and Building Brands with Purpose In the ever-changing landscape of retail and entrepreneurship, James Whitner has established himself as a pioneer in merging culture, community, and commerce. As the founder of The Whitaker Group, Whitner is the mastermind behind acclaimed boutiques like A Ma Maniére and […]
Is There Room on the Oscars Red Carpet for Emerging Designers?
Is There Room on the Oscars Red Carpet for Emerging Designers? The Oscars red carpet is not just a runway for Hollywood’s elite; it’s also a showcase of the latest fashion trends and a battleground for designers vying for the spotlight. For emerging designers, securing a spot on the coveted red carpet can be a […]