Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist Tracee Ellis Ross, the founder, and co-chief executive of Pattern, has recently taken a unique approach to showcasing her brand with a television commercial that is sure to captivate audiences. In a strategic move that combines nostalgia with innovation, Ross has gone back to […]
The BoF Podcast | Lessons in World-Building: How Emily Oberg Created Sporty & Rich
The BoF Podcast | Lessons in World-Building: How Emily Oberg Created Sporty & Rich Founder Emily Oberg has captivated audiences with her entrepreneurial journey, a narrative that spans from the serene landscapes of Calgary to the bustling streets of Los Angeles. Her story is not just about geographical transitions; it’s a tale of transforming a […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]
The New Growth Playbook in a Changing Beauty Market
The New Growth Playbook in a Changing Beauty Market In a dynamic and ever-evolving industry like beauty, staying ahead of the curve is essential for brands looking to thrive in today’s competitive landscape. Recently, Business of Fashion (BoF) and Front Row hosted a gathering of beauty executives in New York to delve into the key […]
BoF Masterclass | How to Create Cultural Moments on Any Budget
BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social? In an era dominated by social media influencers and digital marketing, the decision of a major player in the beauty industry to step away from social platforms raises intriguing questions about the relationship between beauty brands and social media. Lush, the renowned bodycare […]