The New Growth Playbook in a Changing Beauty Market In a dynamic and ever-evolving industry like beauty, staying ahead of the curve is essential for brands looking to thrive in today’s competitive landscape. Recently, Business of Fashion (BoF) and Front Row hosted a gathering of beauty executives in New York to delve into the key […]
BoF Masterclass | How to Create Cultural Moments on Any Budget
BoF Masterclass | How to Create Cultural Moments on Any Budget In the fast-paced world of business and fashion, creating cultural moments that resonate with audiences is a key strategy for success. These moments not only capture attention but also drive engagement, loyalty, and ultimately, sales. However, the misconception that cultural moments require hefty budgets […]
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social? In an era dominated by social media influencers and digital marketing, the decision of a major player in the beauty industry to step away from social platforms raises intriguing questions about the relationship between beauty brands and social media. Lush, the renowned bodycare […]