BoF LIVE | Decoding Dubai Fashion Consumer Insights The dynamic and ever-evolving landscape of the fashion industry has its eyes set on Dubai as the next hotspot for consumer insights and trends. In the upcoming BoF LIVE event, a panel of market-leading executives and experts from Chalhoub Group, Dubai Design District, and BoF Insights will […]
BoF Live | Rethinking Success Metrics for Brand Ambassadors
BoF Live | Rethinking Success Metrics for Brand Ambassadors In the ever-evolving landscape of brand ambassadorship, the traditional metrics of success are being challenged. As influencers and ambassadors play a crucial role in shaping consumer perceptions and driving engagement, brands are now reevaluating how they measure the impact of these partnerships. To delve deeper into […]