The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]
Generative AI gets Oscar nod as Academy sets new standard for film awards
Generative AI Gets Oscar Nod as Academy Sets New Standard for Film Awards The Academy of Motion Picture Arts and Sciences has officially set the 98th Academy Awards abuzz with excitement and intrigue by introducing generative artificial intelligence (AI) into the nomination process. This groundbreaking move marks a significant shift in the film industry’s recognition […]
‘The Electric State’: Watch Netflix’s chatty robot comes to life in new video
The Electric State: Netflix’s Chatty Robot Comes to Life in New Video When Netflix set out to turn Simon Stålenhag’s graphic-novel sidekick into a full-size performer for their latest project, the goal was clear: bring the futuristic and chatty robot to life in a way that captivates audiences worldwide. The result? A mesmerizing fusion of […]
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to […]
At Salone, Design Spectacle Takes Centre Stage
At Salone, Design Spectacle Takes Centre Stage The annual Milan Design Week, also known as Salone del Mobile, is a highly anticipated event in the world of design and innovation. This year, the spotlight was on the power of brand theatre, where companies showcased their products in immersive and engaging ways to captivate audiences. Renowned […]
OpenAI’s Sam Altman responds to Miyazaki’s AI animation concerns
OpenAI’s Sam Altman Defends AI’s Role in Animation Creation Renowned filmmaker Hayao Miyazaki recently sparked controversy with his outspoken criticism of artificial intelligence in the realm of animation. The legendary creator, known for iconic works such as “Spirited Away” and “My Neighbor Totoro,” expressed deep concerns about AI’s growing presence in the creative process, fearing […]
Ted Stansfield Named New Dazed Editor-in-Chief
Ted Stansfield Named New Dazed Editor-in-Chief In a surprising turn of events, Dazed magazine has recently announced the appointment of Ted Stansfield as its new Editor-in-Chief. This decision comes hot on the heels of the departure of IB Kamara earlier this week, leaving a void that Stansfield is poised to fill with his innovative vision […]
The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs
The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs In the fast-paced world of digital media, capturing the fleeting attention of audiences has become an art form in itself. However, Thom Bettridge, the editor-in-chief of the newly-relaunched i-D magazine, believes that the era of chasing viral magazine covers for quick […]
Paris Day Seven: When the Clothes Do the Talking
Paris Day Seven: When the Clothes Do the Talking On the seventh day of Paris Fashion Week, the spotlight was not just on the renowned fashion houses like Duran Lantink, Valentino, and Balenciaga. Instead, it was a day where the clothes themselves took center stage, conveying messages that went beyond the traditional realms of brand […]
How Vacheron Constantin Is Engaging the Next Generation in Abu Dhabi
Vacheron Constantin: Inspiring the Next Generation in Abu Dhabi Luxury watch brand Vacheron Constantin recently marked its impressive 270th anniversary with a thought-provoking panel discussion in Abu Dhabi. The event, moderated by BoF’s Nick Blunden, brought together key figures including Vacheron Constantin’s heritage and style director Christian Selmoni, author and artist Alia Al Shamsi, and […]