The Best of VOICES 2021 with Tim Blanks: Day 2 Day 2 of VOICES 2021 brought together a diverse array of voices from the worlds of fashion, literature, and beyond. Designer Harris Reed and author Mohsin Zaidi took the stage with BoF editor-at-large Tim Blanks to share their insights and reflections on the day’s discussions. […]
BoF VOICES 2024: Confronting an Age of Uncertainty
BoF VOICES 2024: Confronting an Age of Uncertainty The BoF VOICES event has always been a beacon for the fashion industry, bringing together some of the most influential voices to discuss the trends and challenges shaping our world. In its latest edition, BoF VOICES 2024 tackled a pressing issue that resonates with everyone: confronting an […]
The Kicks You Wear: Nike’s Real Innovation Is in Its Marketing
The Kicks You Wear: Nike’s Real Innovation Is in Its Marketing When it comes to athletic footwear and apparel, Nike has always been at the forefront of innovation and style. From the iconic Air Jordan sneakers to the cutting-edge Flyknit technology, the brand has consistently pushed the boundaries of design and performance. However, in recent […]
Veo 3.1 brings audio and control to AI filmmaking
Veo 3.1: Revolutionizing AI Filmmaking with Audio and Control In the realm of filmmaking, the integration of artificial intelligence (AI) has been a game-changer, offering creators innovative tools to enhance their storytelling capabilities. The latest advancement in this field comes in the form of Veo 3.1, a cutting-edge software that not only empowers filmmakers with […]
The Kicks You Wear: The Hype Is Real for Adidas
The Kicks You Wear: The Hype Is Real for Adidas In the ever-competitive world of sneaker culture, brands are constantly vying for the spotlight, trying to outdo each other with the next big release. In 2025, Adidas found itself in the enviable position of being the talk of the town, thanks to an unexpected hype […]
Burberry Revival Faces Fresh Runway Test
Burberry Revival Faces Fresh Runway Test Burberry, the iconic British luxury fashion house, is gearing up for a fresh runway test under the leadership of its new CEO, Josh Schulman. Tasked with revitalizing the brand’s image and relevance in an ever-changing market, Schulman has wasted no time in overhauling Burberry’s messaging to resonate with a […]
Why Brands Are Creating Their Own TV Shows
Why Brands Are Creating Their Own TV Shows In today’s fast-paced digital world, traditional advertising methods are becoming increasingly ineffective. Consumers are bombarded with ads everywhere they turn, leading to what experts call “ad fatigue.” As a result, brands are constantly on the lookout for innovative ways to connect with their target audience and cut […]
AI-generated film sparks copyright battle as it heads to Cannes
AI-Generated Film Sparks Copyright Battle as It Heads to Cannes Critterz, the world’s first AI-powered animated film, has taken the film industry by storm with its groundbreaking technology and innovative storytelling. However, as the movie gears up for its premiere at the prestigious Cannes Film Festival, it is also facing a fierce copyright battle that […]
Refashioned: Luxury’s Trust Issues
Refashioned: Luxury’s Trust Issues In the realm of high-end fashion, trust is the currency that underpins the entire industry. Consumers pay a premium not just for the quality of the products but for the story, the heritage, and the prestige that comes with owning a luxury item. However, recent years have seen cracks forming in […]
The BoF Podcast | Avery Trufelman on the Meaning Behind the Clothes We Wear
The BoF Podcast | Avery Trufelman: Decoding the Messages of Fashion Avery Trufelman, host of the popular fashion podcast “Articles of Interest,” recently sat down with BoF founder and editor-in-chief Imran Amed to unravel the intricate narratives woven into the fabric of the clothes we wear. In this enlightening episode of The BoF Podcast, Trufelman […]