Burberry Revival Faces Fresh Runway Test Burberry, the iconic British luxury fashion house, is gearing up for a fresh runway test under the leadership of its new CEO, Josh Schulman. Tasked with revitalizing the brand’s image and relevance in an ever-changing market, Schulman has wasted no time in overhauling Burberry’s messaging to resonate with a […]
Why Brands Are Creating Their Own TV Shows
Why Brands Are Creating Their Own TV Shows In today’s fast-paced digital world, traditional advertising methods are becoming increasingly ineffective. Consumers are bombarded with ads everywhere they turn, leading to what experts call “ad fatigue.” As a result, brands are constantly on the lookout for innovative ways to connect with their target audience and cut […]
AI-generated film sparks copyright battle as it heads to Cannes
AI-Generated Film Sparks Copyright Battle as It Heads to Cannes Critterz, the world’s first AI-powered animated film, has taken the film industry by storm with its groundbreaking technology and innovative storytelling. However, as the movie gears up for its premiere at the prestigious Cannes Film Festival, it is also facing a fierce copyright battle that […]
Refashioned: Luxury’s Trust Issues
Refashioned: Luxury’s Trust Issues In the realm of high-end fashion, trust is the currency that underpins the entire industry. Consumers pay a premium not just for the quality of the products but for the story, the heritage, and the prestige that comes with owning a luxury item. However, recent years have seen cracks forming in […]
The BoF Podcast | Avery Trufelman on the Meaning Behind the Clothes We Wear
The BoF Podcast | Avery Trufelman: Decoding the Messages of Fashion Avery Trufelman, host of the popular fashion podcast “Articles of Interest,” recently sat down with BoF founder and editor-in-chief Imran Amed to unravel the intricate narratives woven into the fabric of the clothes we wear. In this enlightening episode of The BoF Podcast, Trufelman […]
Netflix’s AI-driven VFX marks industry milestone
Netflix’s AI-driven VFX Marks Industry Milestone In the fast-paced world of entertainment, staying ahead of the curve is essential for success. Netflix, known for its innovative approach to content creation, has once again made headlines with its latest venture into AI-driven visual effects. The streaming giant recently unveiled a groundbreaking AI-assisted sequence that has not […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses In the realm of luxury eyewear, one name stands out for its unique approach to design and storytelling: Jacques Marie Mage. Designer Jérôme Mage has successfully built a cult brand that is not just about sunglasses, but about the transformative power they […]
Elves or wolves? Correcting one word rewrites 800-year-old legend of Wade forever
Elves or Wolves? Correcting one Word Rewrites 800-Year-Old Legend of Wade Forever Cambridge scholars have finally cracked a 130-year-old medieval literary puzzle: the Song of Wade, a gripping tale that has fascinated readers for centuries. The legend of Wade, a heroic figure renowned for his bravery and cunning, has undergone a subtle yet profound transformation […]
Puig’s CEO Knows How Brands Can Cut Through the Noise
Puig’s CEO Knows How Brands Can Cut Through the Noise In a world where the digital landscape reigns supreme, the realm of prestige beauty often finds itself at odds with the need for instant impact and short-term virality. How does one navigate these turbulent waters while maintaining an air of sophistication and exclusivity? Marc Puig, […]