The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Why Salone del Mobile Is Irresistible for Luxury Brands
Salone del Mobile: The Irresistible Magnet for Luxury Brands When it comes to the world of luxury, few events hold as much allure as the Salone del Mobile in Milan. This prestigious design fair, set to take place this week, is not just a gathering of designers and collectors; it is a melting pot of […]
How an Indie Beauty Brand Finds Its Hero
How an Indie Beauty Brand Finds Its Hero In the vast and competitive landscape of the beauty industry, indie brands are constantly striving to stand out, make an impact, and capture the hearts of consumers. One crucial element that can propel an indie beauty brand to success is the discovery of a hero product. These […]
BoF Masterclass | How Brands Build Genuine Communities
BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]
Canva merges data and storytelling
Canva Revolutionizes Data Visualization by Merging Analytics with Storytelling In today’s fast-paced digital age, the ability to translate raw data into compelling narratives is a skill that sets successful businesses apart. Canva, the popular graphic design platform, has taken a significant step towards revolutionizing data visualization by seamlessly integrating live data from Google Analytics into […]
The Ounass Formula for a Successful Brand Activation
The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]
Generative AI gets Oscar nod as Academy sets new standard for film awards
Generative AI Gets Oscar Nod as Academy Sets New Standard for Film Awards The Academy of Motion Picture Arts and Sciences has officially set the 98th Academy Awards abuzz with excitement and intrigue by introducing generative artificial intelligence (AI) into the nomination process. This groundbreaking move marks a significant shift in the film industry’s recognition […]
‘The Electric State’: Watch Netflix’s chatty robot comes to life in new video
The Electric State: Netflix’s Chatty Robot Comes to Life in New Video When Netflix set out to turn Simon Stålenhag’s graphic-novel sidekick into a full-size performer for their latest project, the goal was clear: bring the futuristic and chatty robot to life in a way that captivates audiences worldwide. The result? A mesmerizing fusion of […]
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to […]