The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs In the fast-paced world of digital media, capturing the fleeting attention of audiences has become an art form in itself. However, Thom Bettridge, the editor-in-chief of the newly-relaunched i-D magazine, believes that the era of chasing viral magazine covers for quick […]
Paris Day Seven: When the Clothes Do the Talking
Paris Day Seven: When the Clothes Do the Talking On the seventh day of Paris Fashion Week, the spotlight was not just on the renowned fashion houses like Duran Lantink, Valentino, and Balenciaga. Instead, it was a day where the clothes themselves took center stage, conveying messages that went beyond the traditional realms of brand […]
How Vacheron Constantin Is Engaging the Next Generation in Abu Dhabi
Vacheron Constantin: Inspiring the Next Generation in Abu Dhabi Luxury watch brand Vacheron Constantin recently marked its impressive 270th anniversary with a thought-provoking panel discussion in Abu Dhabi. The event, moderated by BoF’s Nick Blunden, brought together key figures including Vacheron Constantin’s heritage and style director Christian Selmoni, author and artist Alia Al Shamsi, and […]
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming Fashion gaming has taken a new turn with Drest, the fashion styling mobile app that recently received a significant $19.1 million investment in June 2023. This infusion of capital has paved the way for Drest to relaunch as a groundbreaking marketing tool that leverages storytelling […]
Case Study | The Complete Guide to Communicating Value to Shoppers
Case Study | The Complete Guide to Communicating Value to Shoppers In the fast-paced realm of fashion, where trends come and go in the blink of an eye, one constant remains for businesses – the challenge of communicating the true value of their products to shoppers. With consumers becoming more discerning and price-conscious than ever […]
The BoF Podcast | How Independent Brands Can Thrive in a Fashion World Ruled by Giants
The BoF Podcast | Strategies for Independent Brands to Succeed in a Fashion Landscape Dominated by Industry Giants In the fast-paced and cut-throat world of fashion, independent brands often find themselves swimming against the tide, contending with industry behemoths for a slice of the market. However, at the recent BoF VOICES 2024 event, a panel […]
Highsnobiety Names Noah Johnson Editor In Chief
In a transformative move within the world of youth-oriented media, Highsnobiety has appointed Noah Johnson as its new Editor in Chief, as announced on December 18, 2024. This strategic decision comes alongside other key appointments that reflect the organization’s broader vision for engaging contemporary youth culture through both print and digital formats. Johnson, previously the […]
AI Won’t Replace Actors and Screenwriters, Says Ben Affleck
In a recent discussion, actor and filmmaker Ben Affleck shared his perspective on the rapid advancement of artificial intelligence (AI) in the entertainment industry. His insights underline a recurring theme in Hollywood: while AI can facilitate certain aspects of filmmaking, it is unlikely to replace the essential creative roles of actors and screenwriters. Affleck, who […]