The BoF Podcast | Avery Trufelman: Decoding the Messages of Fashion Avery Trufelman, host of the popular fashion podcast “Articles of Interest,” recently sat down with BoF founder and editor-in-chief Imran Amed to unravel the intricate narratives woven into the fabric of the clothes we wear. In this enlightening episode of The BoF Podcast, Trufelman […]
Netflix’s AI-driven VFX marks industry milestone
Netflix’s AI-driven VFX Marks Industry Milestone In the fast-paced world of entertainment, staying ahead of the curve is essential for success. Netflix, known for its innovative approach to content creation, has once again made headlines with its latest venture into AI-driven visual effects. The streaming giant recently unveiled a groundbreaking AI-assisted sequence that has not […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses
The BoF Podcast | Jacques Marie Mage and the Transformative Power of Sunglasses In the realm of luxury eyewear, one name stands out for its unique approach to design and storytelling: Jacques Marie Mage. Designer Jérôme Mage has successfully built a cult brand that is not just about sunglasses, but about the transformative power they […]
Elves or wolves? Correcting one word rewrites 800-year-old legend of Wade forever
Elves or Wolves? Correcting one Word Rewrites 800-Year-Old Legend of Wade Forever Cambridge scholars have finally cracked a 130-year-old medieval literary puzzle: the Song of Wade, a gripping tale that has fascinated readers for centuries. The legend of Wade, a heroic figure renowned for his bravery and cunning, has undergone a subtle yet profound transformation […]
Puig’s CEO Knows How Brands Can Cut Through the Noise
Puig’s CEO Knows How Brands Can Cut Through the Noise In a world where the digital landscape reigns supreme, the realm of prestige beauty often finds itself at odds with the need for instant impact and short-term virality. How does one navigate these turbulent waters while maintaining an air of sophistication and exclusivity? Marc Puig, […]
Building Brand Communities and Lasting Consumer Connections
Building Brand Communities and Lasting Consumer Connections In today’s overcrowded market, capturing consumer attention and fostering loyalty has become more challenging than ever. The Business of Fashion and Klaviyo recently teamed up to host a panel event aimed at shedding light on how brands can rise above the noise and forge meaningful connections with their […]
The Aqua-for You Page
The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Why Salone del Mobile Is Irresistible for Luxury Brands
Salone del Mobile: The Irresistible Magnet for Luxury Brands When it comes to the world of luxury, few events hold as much allure as the Salone del Mobile in Milan. This prestigious design fair, set to take place this week, is not just a gathering of designers and collectors; it is a melting pot of […]