Anastasia Beverly Hills (ABH) has long been a powerhouse in the beauty industry, renowned for its brow products and high-glam marketing strategies. However, recent developments paint a picture of a brand struggling to maintain its prior glory. Once valued at $3 billion and the darling of influencers and beauty enthusiasts alike, the company is now […]
The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup
In the blossoming world of social media, few names resonate quite like Bach Buquen. This 19-year-old Parisian has transformed from a mid-tier content creator into a social media sensation, currently boasting over 6.1 million followers on TikTok. What sets Buquen apart is his challenge to traditional gender norms through makeup, a practice he began in […]
Valentino Beauty Names Charli XCX Brand Ambassador
In a strategic move that highlights the growing intersection between fashion and music, Charli XCX has been appointed as the new brand ambassador for Valentino Beauty. Known for her edgy aesthetic and strong social media presence, Charli’s partnership with the luxury brand coincides with the launch of Valentino’s Spike Buttery Matte Lip Color—a product that […]
The Business Opportunity in Gen-Z Bridal Beauty
As the members of Generation Z begin to head toward marriage, a significant shift in bridal beauty preferences emerges. This development not only highlights the changing tastes of young brides but also presents fresh revenue opportunities for beauty companies. However, it is essential for brands to navigate these waters with savvy marketing strategies to fully […]