BoF Masterclass | The State of Fashion: Beauty Volume 2 Have you ever wondered how the beauty industry is shaping the state of fashion? If so, you’re in luck. BoF Professional is hosting a Masterclass that delves into this very topic in “The State of Fashion: Beauty Volume 2.” This exclusive event is a must-attend […]
H&M Releases First Images With AI Digital Twins
H&M Unveils First Images of AI Digital Twins H&M, the renowned fashion retailer, made waves in the digital sphere as it revealed its first images featuring AI digital twins. The company took to Instagram on Wednesday to showcase these cutting-edge creations, shedding light on its innovative approach to AI imagery. The introduction of AI digital […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
Highsnobiety Launches New Sports Vertical With Concept Store
Highsnobiety Elevates Sports Fashion with New Vertical and Concept Store Highsnobiety, the renowned streetwear and luxury media publisher, is making waves once again in the world of fashion and culture. In a strategic move to broaden its coverage and captivate a wider audience, the media powerhouse has unveiled a new vertical dedicated to exploring the […]
Mielle Organics Becomes WNBA’s First Textured Hair Care Partner
Mielle Organics: Pioneering Partnership with WNBA Mielle Organics, a renowned name in the hair care industry, is making waves once again by venturing into uncharted territory. The brand has recently announced a groundbreaking partnership with the Women’s National Basketball Association (WNBA) as their premier textured hair care partner. This move not only solidifies Mielle Organics’ […]
Coach Is the WNBA’s First Official Handbag Partner
Coach Is the WNBA’s First Official Handbag Partner Coach, the renowned luxury fashion brand, has recently announced a groundbreaking partnership with the Women’s National Basketball Association (WNBA) to become its first official handbag partner. This multi-year collaboration marks a significant milestone in the ever-evolving relationship between fashion and sports, showcasing the increasing synergy between these […]
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t In the world of fashion, the intersection with sports has always been a captivating affair. From the iconic collaborations between high-end designers and athletic brands to the influence of athletes’ personal style on fashion trends, the relationship between sports and fashion […]
Burberry Announces Korean Footballer Son Heung-min as Ambassador
Burberry Taps Korean Footballer Son Heung-min as Brand Ambassador Luxury fashion brands are increasingly recognizing the power of sports personalities in their marketing strategies. Burberry, the iconic British fashion house, has recently joined this trend by announcing Korean footballer Son Heung-min as its newest brand ambassador. This strategic partnership marks Burberry’s foray into the world […]
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023 Adidas, the renowned sportswear giant, has set the stage for a thrilling launch in the second half of 2023. The much-anticipated collaboration with Fear of God Athletics is poised to redefine the intersection of fashion and athletics. Bjorn Gulden, the Chief Executive […]
Kim Kardashian’s Skims to Open First UK Pop-Up
Kim Kardashian’s Skims to Open First UK Pop-Up Kim Kardashian West’s shapewear brand, Skims, is set to make its mark in the UK with the launch of its first pop-up store. Starting from Monday, Skims will be transforming Selfridges’ renowned “Corner Shop” space in central London into a haven for all things figure-enhancing and inclusive […]