Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
UK-based ODI outlines vision for EU AI Act and data policy
UK-based ODI Outlines Vision for EU AI Act and Data Policy The Open Data Institute (ODI) has recently unveiled its manifesto, calling on the European Union to embrace a set of six principles aimed at fostering trusted, inclusive, and competitive artificial intelligence (AI) and data governance within the region. This initiative comes at a crucial […]
Musk’s xAI makes Grok 4 free worldwide for a limited time
Musk’s xAI Makes Grok 4 Free Worldwide: Limited Time Offer In a groundbreaking move, Elon Musk’s xAI company has announced that Grok 4, its cutting-edge artificial intelligence platform, is now available for free worldwide. This limited-time offer is set to revolutionize the way individuals and businesses harness the power of AI, democratizing access to advanced […]
DeepSeek’s efficiency forces OpenAI to rethink closed AI model strategy
DeepSeek’s Efficiency Forces OpenAI to Rethink Closed AI Model Strategy The landscape of artificial intelligence is constantly shifting, with new players emerging and challenging the status quo. One such disruptor is DeepSeek, a company whose low-resource AI success has not only challenged US dominance but has also forced industry giant OpenAI to rethink its closed […]
Opinion: How Wellness Became Toxic
Opinion: How Wellness Became Toxic In the age of social media, the pursuit of wellness has morphed into a complex and often misleading landscape. What once started as a genuine movement towards healthier living has now been tainted by misinformation and unrealistic expectations, giving rise to what can only be described as toxic wellness. Lindsay […]
How Afro Fashion Association Supports BIPOC Entrepreneurs in Sustainable Fashion
Empowering BIPOC Entrepreneurs: The Afro Fashion Association’s Impact on Sustainable Fashion In an industry where diversity and sustainability are often overlooked, the Afro Fashion Association in Milan is taking a stand to support BIPOC entrepreneurs in the world of sustainable fashion. This talent incubator is not only providing a platform for underrepresented voices but also […]
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
K-Makeup: Revitalizing Global Expansion Through TikTok Virality and Diverse Shade Ranges Over a decade ago, Korean cosmetic brands made their first attempt to break into Western markets, only to fall short of expectations. However, in a strategic move to capitalize on the global popularity of K-beauty, these brands are making a comeback, armed with new […]
Shiseido’s Identity Crisis
Shiseido’s Identity Crisis: Navigating the Changing Tides of the Beauty Industry In the realm of beauty and cosmetics, few names carry as much weight as Shiseido. As Japan’s largest beauty conglomerate, Shiseido has long been synonymous with innovation, quality, and timeless elegance. However, in recent years, this industry giant has found itself facing an identity […]
Fenty Beauty Launches in India With Sephora and Tira Beauty
Fenty Beauty Makes a Statement in India Through Exclusive Partnership with Reliance Retail Fenty Beauty, the renowned cosmetics label owned by LVMH, is set to make its grand entrance into the Indian market through a strategic collaboration with Reliance Retail. This exclusive partnership will not only introduce Fenty Beauty’s diverse range of makeup and skincare […]
Indie Beauty Brand Youthforia to Close
Indie Beauty Brand Youthforia to Close The indie beauty industry is a vibrant and competitive space, filled with creativity, passion, and innovation. However, not all stories have a happy ending. In a recent turn of events, Youthforia, a once-promising indie beauty brand, has announced its closure. This decision comes after years of controversy and backlash […]