Burberry Taps Korean Footballer Son Heung-min as Brand Ambassador Luxury fashion brands are increasingly recognizing the power of sports personalities in their marketing strategies. Burberry, the iconic British fashion house, has recently joined this trend by announcing Korean footballer Son Heung-min as its newest brand ambassador. This strategic partnership marks Burberry’s foray into the world […]
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023 Adidas, the renowned sportswear giant, has set the stage for a thrilling launch in the second half of 2023. The much-anticipated collaboration with Fear of God Athletics is poised to redefine the intersection of fashion and athletics. Bjorn Gulden, the Chief Executive […]
Kim Kardashian’s Skims to Open First UK Pop-Up
Kim Kardashian’s Skims to Open First UK Pop-Up Kim Kardashian West’s shapewear brand, Skims, is set to make its mark in the UK with the launch of its first pop-up store. Starting from Monday, Skims will be transforming Selfridges’ renowned “Corner Shop” space in central London into a haven for all things figure-enhancing and inclusive […]
LeBron James to Launch Men’s Grooming Line
LeBron James to Launch Men’s Grooming Line NBA All-Star LeBron James is not only dominating the basketball court but is also making significant strides in the business world. Teaming up with his business partner Maverick Carter, James is set to venture into the beauty industry with the launch of a men’s grooming line under their […]
Inside Nike’s Big Marketing Vibe Shift
Inside Nike’s Big Marketing Vibe Shift Nike, the global sportswear giant, is undergoing a significant transformation in its marketing approach. The return of company veteran Nicole Hubbard Graham as Chief Marketing Officer (CMO) marks a pivotal moment in the brand’s journey to reclaim its marketing glory. Paired with the launch of the ‘Winning Isn’t for […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
Glossier Partners With USA Women’s Basketball for Olympics
Glossier Partners With USA Women’s Basketball for Olympics Glossier, the cult-favorite beauty brand known for its minimalist approach to makeup and skincare, has recently made waves in the sports industry by announcing a groundbreaking partnership with the USA Women’s Basketball team for the upcoming Olympics. This collaboration marks a significant milestone for both Glossier and […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]
Is Streetwear Still Cool?
Is Streetwear Still Cool? Streetwear has long been a dominant force in the fashion industry, with its casual, edgy aesthetic influencing everything from runway shows to everyday wardrobes. However, as luxury brands increasingly shift their focus away from sneakers, puffer jackets, and hoodies, some have begun to question whether streetwear is losing its cool factor. […]
Why Sunscreen Launches Keep Missing the Inclusivity Mark
Why Sunscreen Launches Keep Missing the Inclusivity Mark Sunscreen is a staple in skincare routines worldwide, hailed for its protective benefits against harmful UV rays. However, recent launches of so-called ‘universal’ sunscreens have come under fire for their failure to cater to individuals with darker skin tones. This oversight in inclusivity underscores a larger issue […]