Tag: #beautyindustry #productlaunch #brandmanagement #publicrelations #inclusivity

Victoria’s Secret Returns to the Runway

Six years after its last fashion show, the iconic lingerie brand Victoria’s Secret made a significant return to the runway, showcasing a blend of nostalgia and evolution. This highly anticipated event took place inside a spacious warehouse at Brooklyn’s Navy Yard, marking a pivotal moment for a brand that has faced significant challenges in recent […]

What to Do When a Beauty Product Launch Goes Wrong

In the fast-paced world of beauty, a successful product launch can make or break a brand. However, botched launches are commonplace and can quickly escalate from a minor issue to a public relations nightmare, affecting both consumer perception and sales. Brands like Youthforia and YSL have recently found themselves embroiled in controversy, underscoring the critical […]

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