In a remarkable achievement for the skincare industry, celebrity facialist Sofie Pavitt has secured a significant partnership with Sephora, bringing her skincare line, Sofie Pavitt Face, into the retail giant’s stores. Designed specifically for acne-prone skin, her brand will launch online on December 26, introducing its highly praised Mandelic Clearing Serum to a broader audience. […]
Mastercard and Crypto.com Collaborate to Launch Innovative Payment Solutions in the GCC
In a significant move for digital finance, Mastercard has partnered with Crypto.com to introduce a new range of cards across the Gulf Cooperation Council (GCC) countries. This collaboration aims to fill the gap created by the unavailability of Visa-backed Crypto.com cards, promising a lineup of Mastercard-supported cards that cater to the growing demand for cryptocurrency […]
Nykaa Acquires Indian Beauty Brand Earth Rhythm
In a significant move within the Indian beauty market, Nykaa, a prominent digital-first beauty and fashion retailer, has acquired Earth Rhythm, a brand known for its commitment to clean skincare and sustainable practices. This acquisition follows a minority investment made by Nykaa in Earth Rhythm two years prior, indicating a strong belief in the brand’s […]
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
This October, Oud Fashion Talks (OFT) returned for its third year, gathering regional and international fashion professionals in Kuwait. The event included networking dinners, an exhibition of local design talent, and a series of panel discussions and workshops at the Abdullah Al Salem Cultural Centre. These sessions emphasized the fashion, retail, and beauty landscapes in […]
Inside Ulta Beauty’s Turnaround Plan
As the beauty retail sector adjusts, Ulta Beauty finds itself at a pivotal moment in its business journey. With competitors like Sephora and Amazon rapidly drawing in younger consumers, Ulta’s leadership presented its strategies during the annual Investor Day. The company’s goal is to enhance its relevance among Gen Z and Gen Alpha shoppers and […]
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
The beauty landscape is witnessing a significant shift as brands associated with the minimalist “clean-girl” aesthetic make their mark on the Middle East market, particularly in Dubai. Beauty brands such as Saie, Kosas, Ilia, and Glossier are taking bold steps by launching in Sephora Middle East this fall, targeting a region traditionally known for a […]