Tapping Consumer Trends and Cultural Opportunities in Dubai In the ever-changing landscape of consumer behavior and cultural preferences, Dubai stands out as a melting pot of diversity and opportunity. With its unique blend of tradition and modernity, the city presents a wealth of possibilities for brands looking to make an impact in the Middle East […]
How to Get Into — And Stay In — Sephora
Cracking the Code: Mastering the Art of Getting Into and Thriving in Sephora In the ever-competitive beauty industry, securing a coveted spot on the shelves of top retailers like Sephora, Ulta Beauty, and Target can be a game-changer for brands. These retail giants wield significant influence, making the journey to getting in and staying in […]
Join Us at BoF CROSSROADS in Dubai
Join Us at BoF CROSSROADS in Dubai BoF, the renowned authority in the fashion industry, is gearing up to host a groundbreaking event in Dubai this April. From the 10th to the 11th, BoF CROSSROADS will convene some of the most influential business and creative minds to explore and dissect the myriad of business prospects […]
Dubai’s Rapidly Evolving Infrastructure and Value Chain
Dubai’s Rapidly Evolving Infrastructure and Value Chain Dubai, known for its opulence and grandeur, is not just a city of towering skyscrapers and luxurious malls. It has been making significant strides in developing its infrastructure and value chain to position itself as a global hub for various industries. The evolution of Dubai’s infrastructure, from its […]
Inside the Fashion Opportunity in Dubai
Inside the Fashion Opportunity in Dubai Dubai has long been established as a global hub for luxury and fashion, attracting designers, retailers, and enthusiasts from around the world. With its opulent malls, extravagant events, and affluent clientele, the city presents a wealth of opportunities for businesses looking to make their mark in the industry. By […]
Kids Are Having Birthday Parties at Sephora Now
Beauty Retailers Hosting Birthday Parties for Kids: Can Sephora Create Lifelong Customers? In a world where experiences are valued more than possessions, beauty retailers like Sephora are tapping into a new trend by hosting birthday parties for kids. Gone are the days of traditional party venues; now, tweens and teens are indulging in skincare and […]
Sephora Debuts Hulu Series Featuring Chappell Roan, Victoria Monét, Becky G
Sephora’s New Hulu Series Spotlights Beauty Routines of Chappell Roan, Victoria Monét, Becky G Sephora, the renowned beauty retailer, is making waves in the entertainment industry with its latest venture. The company has recently partnered with Hulu to launch a captivating three-part series that offers an intimate look into the beauty routines of three pop […]
Sofie Pavitt Face Hits the Shelves: A Milestone Partnership with Sephora
In a remarkable achievement for the skincare industry, celebrity facialist Sofie Pavitt has secured a significant partnership with Sephora, bringing her skincare line, Sofie Pavitt Face, into the retail giant’s stores. Designed specifically for acne-prone skin, her brand will launch online on December 26, introducing its highly praised Mandelic Clearing Serum to a broader audience. […]
Mastercard and Crypto.com Collaborate to Launch Innovative Payment Solutions in the GCC
In a significant move for digital finance, Mastercard has partnered with Crypto.com to introduce a new range of cards across the Gulf Cooperation Council (GCC) countries. This collaboration aims to fill the gap created by the unavailability of Visa-backed Crypto.com cards, promising a lineup of Mastercard-supported cards that cater to the growing demand for cryptocurrency […]
Nykaa Acquires Indian Beauty Brand Earth Rhythm
In a significant move within the Indian beauty market, Nykaa, a prominent digital-first beauty and fashion retailer, has acquired Earth Rhythm, a brand known for its commitment to clean skincare and sustainable practices. This acquisition follows a minority investment made by Nykaa in Earth Rhythm two years prior, indicating a strong belief in the brand’s […]