BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]
Luxury Fatigue Fuels an Indie Bag Boom
Luxury Fatigue Fuels an Indie Bag Boom In the world of fashion, the allure of luxury has long been a driving force behind consumer behavior. The appeal of owning a designer handbag or a pair of high-end shoes has been ingrained in our society as a symbol of status and sophistication. However, in recent years, […]
Glossier Needs More Than ‘You’ to Grow
Glossier Needs More Than ‘You’ to Grow Glossier, the 11-year-old beauty brand that has taken the industry by storm, is no stranger to success. With its latest addition of the fragrance Fleur to its already impressive lineup, Glossier continues to solidify its position as a frontrunner in the beauty market. However, as the brand looks […]
The Business of Beauty Haul of Fame: Show, Don’t Smell
The Business of Beauty Haul of Fame: Show, Don’t Smell In a world where online shopping reigns supreme, the way we experience products has undergone a dramatic shift. From clothing to gadgets, the digital realm has transformed the way we browse, choose, and ultimately purchase items. One industry that has been particularly impacted by this […]
The Indie Beauty Brands Transforming Africa’s Hair Care Market
In recent years, a surge of indie beauty brands has set its sights on the African market, particularly the hair care segment. With a focus on premium products, these innovative brands are ready to tap into the continent’s burgeoning middle class. This shift is not just about selling products; it’s about carefully crafting strategies for […]
The Debrief | What Happened to Beauty’s Billion-Dollar Brands?
The beauty industry has seen a remarkable transformation over the past decade, with indie brands like Anastasia Beverly Hills, Glossier, and Morphe taking center stage. These companies harnessed the power of social media and influencer marketing, catapulting themselves to rapid success and valuations reaching unicorn status. However, maintaining that level of growth has proven to […]