Tag: #beautybrands #indiebeauty #businessstrategy #glossier #anastasiabeverlyhills

The beauty industry has seen a remarkable transformation over the past decade, with indie brands like Anastasia Beverly Hills, Glossier, and Morphe taking center stage. These companies harnessed the power of social media and influencer marketing, catapulting themselves to rapid success and valuations reaching unicorn status. However, maintaining that level of growth has proven to […]