In recent years, a surge of indie beauty brands has set its sights on the African market, particularly the hair care segment. With a focus on premium products, these innovative brands are ready to tap into the continent’s burgeoning middle class. This shift is not just about selling products; it’s about carefully crafting strategies for […]
The Debrief | What Happened to Beauty’s Billion-Dollar Brands?
The beauty industry has seen a remarkable transformation over the past decade, with indie brands like Anastasia Beverly Hills, Glossier, and Morphe taking center stage. These companies harnessed the power of social media and influencer marketing, catapulting themselves to rapid success and valuations reaching unicorn status. However, maintaining that level of growth has proven to […]