The e-commerce landscape, particularly on platforms like Amazon, has transformed the way consumers make purchasing decisions. A search for any trending beauty product invariably results in an array of not only legitimate options but also myriad knockoffs and imitations posing as affordable alternatives or “dupes.” This surge in counterfeit products has compelled well-known beauty brands […]
Tag: #beauty #ecommerce #brandprotection #counterfeits #intellectualproperty
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