American lingerie giant Victoria’s Secret is making a significant return to the activewear market with the relaunch of its VSX line. Announced recently with a high-profile campaign featuring models Gigi Hadid and Paloma Elsesser, this move marks a renewed focus for a brand that has historically dominated the intimates space but lost its footing in […]
LVMH Close to F1 Sponsorship Deal for Range of Brands
LVMH Moët Hennessy Louis Vuitton, a titan in the luxury goods sector, is on track to secure a monumental sponsorship deal with Formula One. This partnership, still in the final stages of negotiation, represents a strategic move that would not only spotlight LVMH’s prestigious brands on the global racing stage but also reshape the marketing […]
Can Off-White Get Back on Track?
In the fast-paced world of fashion, brands often navigate turbulent waters. For Off-White, a brand renowned for bridging streetwear with luxury, recent years have posed significant challenges. The unexpected death of founder Virgil Abloh, coupled with strategic missteps and market fluctuations, has left the brand striving for a revitalization strategy under the leadership of new […]
The Supima Design Competition Showcases Fashion’s Next Generation at New York Fashion Week
The Supima Design Competition (SDC) has reached a significant milestone, celebrating its 17th year with a spotlight on emerging design talent at New York Fashion Week (NYFW). Hosted at the historic Prince George Ballroom, the event featured an impressive runway presentation where finalists unveiled their collections, each meticulously crafted under the guidance of industry mentors. […]
At NYFW, Models Push Governor to Sign Fashion Workers Act into Law
On the fifth day of New York Fashion Week (NYFW), a contingent of models chose to forgo walking the runway to advocate for a significant legislative measure—the Fashion Workers Act. This event unfolded dramatically in Midtown Manhattan, where over 100 letters advocating for the bill were hand-delivered to New York Governor Kathy Hochul’s office. The […]
After the ‘Toryssance’: Tory Burch’s Balancing Act
The fashion industry is witnessing a remarkable transformation with Tory Burch at the forefront. As she prepares for her Spring/Summer 2025 collection showcase at New York Fashion Week, discussions around Burch’s updated aesthetic, known as the ‘Toryssance’, highlight her commitment to evolve while maintaining brand loyalty. A few days before the show, Burch is busy […]
Gucci-Owner Kering Slumps to 2017 Low on China Demand Fears
Kering SA, the French fashion powerhouse known for its luxury brands including Gucci, has been dealt a significant blow as its stock plummets to a seven-year low. This steep decline can be attributed primarily to alarming reports regarding weakened demand from China, a key market for luxury goods. Analysts are now expressing concerns that the […]
Givenchy Names Sarah Burton Its New Designer
In a decisive turn for the luxury fashion scene, Givenchy has officially announced Sarah Burton as its new creative director, marking a significant moment for both the brand and the designer. Burton, known for her innovative approach at Alexander McQueen, takes on the challenge of guiding Givenchy as it seeks to carve a distinct identity […]
Tommy Hilfiger Leans Into ‘Fashion-tainment’
Tommy Hilfiger has once again captured the spotlight with an innovative approach to showcasing its latest collection, known as “fashion-tainment.” This unique term reflects a blending of fashion and entertainment, epitomized by the brand’s recent show held on a decommissioned Staten Island ferry. With a finale from the iconic Wu-Tang Clan, this event was not […]
Walmart Makes Its Fashion Week Debut
America’s largest retailer, Walmart, recently stepped into the limelight of the fashion industry by hosting a pop-up shop in New York City. This event, held over the weekend, showcased its collaboration with renowned designer Brandon Maxwell and highlighted Walmart’s growing ambitions in the fashion space, particularly following recent promising sales figures in apparel. The pop-up […]