How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
Why Luxury Brands Want in on Football
Why Luxury Brands Want in on Football Fashion and football may have had a complicated relationship in the past, with the two worlds often seeming worlds apart. However, in recent times, luxury brands such as Dior and Moncler are increasingly recognizing the major opportunities presented by the world’s most popular sport – football. The allure […]
How Adidas Engineered Its Big Comeback
Adidas: The Remarkable Turnaround of a Sneaker Giant In the fast-paced and cutthroat world of sports fashion, few brands have experienced such a rollercoaster ride of fortunes as Adidas. Just two years ago, the company was facing a crisis after pulling the plug on its Yeezy business, a move that sent shockwaves through the industry. […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Case Study | Can On Set a New Pace for Sportswear?
Case Study: Can On Set a New Pace for Sportswear? When it comes to the world of sportswear, innovation is key. Brands constantly strive to push the boundaries, offering athletes and enthusiasts alike cutting-edge technology and stylish designs. One brand that has been making waves in the industry is On. Founded in 2010, this Swiss […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Drone apocalypse: France’s new killer cannon destroys hundreds of UAVs in one sweep
Drone Apocalypse: France’s New Killer Cannon Destroys Hundreds of UAVs in One Sweep French companies Thales and KNDS France have unveiled a new land-based version of their advanced anti-drone system, setting the stage for a potential game-changer in the global battle against unauthorized drone activity. The system, named the “Laser Ground Module,” boasts the capability […]
Swiss Watch Exports Slump in May as US Tariffs Shake Market
Swiss Watch Exports Experience a Downturn in May Amidst US Tariffs Turmoil Switzerland, renowned for its precision and luxury in watchmaking, has recently faced a significant setback in its watch export industry. The latest reports reveal a slump in Swiss watch exports in May, with a notable decline in shipments to the United States, the […]
UAE AI megaproject faces US chip export concerns
UAE AI Megaproject Faces US Chip Export Concerns The United Arab Emirates has been making significant strides in the field of artificial intelligence, positioning itself as a global hub for innovation and technological advancement. However, a major AI megaproject in the UAE is now facing delays due to US national security concerns surrounding the export […]