The Debrief | How Athletes Are Building Fashion Brands In recent years, we’ve witnessed a fascinating trend taking the fashion industry by storm – athletes venturing into the realm of fashion and launching their own brands. This phenomenon has not only turned heads but has also proven to be a lucrative and creatively fulfilling endeavor […]
Sneaker Brand On to Launch New Line With FKA Twigs
Sneaker Brand On to Launch New Line With FKA Twigs Swiss-based sneaker brand On is taking a bold step into the world of celebrity collaborations by teaming up with British musician FKA Twigs. The innovative brand, known for its cutting-edge technology and stylish designs, is set to release a new line of training apparel in […]
Who Could Buy Coty’s Brands?
Who Could Buy Coty’s Brands? Rumors have been circulating in the beauty industry that Coty, the American cosmetics company, is considering selling off its consumer and prestige brands. With a market that is showing signs of cooling down and a portfolio that has received mixed reviews, finding potential buyers for Coty’s brands might prove to […]
Meta Launches $399 Oakley AI Smart Glasses
Meta Launches $399 Oakley AI Smart Glasses Meta, previously known as Facebook, is making waves in the tech world once again with the launch of its latest product – the Oakley AI Smart Glasses. Following the success of its collaboration with Ray-Ban, Meta is now expanding its smart glasses offerings by partnering with Oakley, a […]
How Luxury Brands Court the 1 Percent
Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
Why Luxury Brands Are Investing in China’s Art Scene
Luxury Brands Tap into China’s Art Scene to Drive Growth In recent years, renowned luxury brands such as Chanel, Prada, Hermès, Loewe, and Louis Vuitton have been strategically investing in China’s vibrant art scene. This trend is not merely a coincidence but a well-thought-out strategy to create a strong presence, generate marketing buzz, and ultimately […]
The Year Pride Went Beige
The Year Pride Went Beige As Pride month unfolds, a noticeable shift can be observed in the way some brands are approaching LGBTQ+ activism. In a surprising departure from the vibrant rainbow-themed campaigns that have dominated previous years, a more subtle and understated trend has emerged – the year Pride went beige. Traditionally, Pride month […]
BoF Masterclass | How Brands Build Genuine Communities
BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]
How Getty Images Is Evolving for a New Era of Content
Getty Images: Pioneering a New Era of Content Creation Getty Images, a powerhouse in the visual media industry, is undergoing a significant transformation to cater to the evolving needs of its clients. While traditionally known for its extensive collection of news, stock, and archival content, the company is now positioning itself as a strategic partner […]
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand Puma, the renowned sportswear company, has recently released its earnings report, painting a promising picture for the brand despite operating without a CEO. The company managed to maintain its 2025 outlook, showcasing resilience in the face of challenges. With sales reaching $86 million, although slightly lower […]