Trump’s Tariffs Send Beauty Industry Into Crisis Mode The beauty industry is known for its resilience in the face of challenges, but the recent implementation of high tariffs on key import sources by the Trump administration has sent shockwaves through the sector. With major beauty powerhouses like South Korea and France being heavily impacted by […]
LTK Is Taking Its App Beyond Shopping
LTK Is Taking Its App Beyond Shopping In the fast-paced world of influencer marketing, staying ahead of the competition is crucial for success. With new players constantly entering the market, established platforms must continuously innovate to maintain their edge. One such platform facing mounting pressure from competitors is LTK, known for its influencer monetization services. […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
TikTok returns to US app stores after ban delay
TikTok Returns to US App Stores After Ban Delay The future of TikTok in the United States has been hanging in the balance for months, with the Trump administration seeking to ban the popular social media app over national security concerns. However, recent developments have indicated a potential shift in this narrative, as TikTok has […]
How Much Does Sneaker Innovation Matter?
How Much Does Sneaker Innovation Matter? In the ever-competitive world of athletic footwear, innovation is key. With so many brands constantly introducing new performance technologies, it can be overwhelming for consumers to decipher which features truly make one product stand out from another. The question then arises: How much does sneaker innovation really matter, and […]
What Comes After TikTok’s Wild Weekend
The Future of Influencer Marketing Post-TikTok’s Turbulent Weekend TikTok’s recent rollercoaster ride has left many US users and brands in a state of uncertainty. With a significant number of individuals relying on the platform for their livelihoods, and brands reaping the benefits of successful partnerships, the sudden fragmentation of the social media landscape poses a […]
Salomon and Arc’teryx-Owner Amer Sports Reports Growing Sales and Profits
Amer Sports, a leading name in outdoor and sports brands, has reported impressive earnings for the third quarter ending September 30. The company, which owns popular brands such as Arc’teryx, Salomon, and Wilson, has experienced significant revenue growth, highlighting the success of its flagship brand and strong performance in key markets, notably in China. In […]