Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
Why Luxury Brands Are Investing in China’s Art Scene
Luxury Brands Tap into China’s Art Scene to Drive Growth In recent years, renowned luxury brands such as Chanel, Prada, Hermès, Loewe, and Louis Vuitton have been strategically investing in China’s vibrant art scene. This trend is not merely a coincidence but a well-thought-out strategy to create a strong presence, generate marketing buzz, and ultimately […]
The Year Pride Went Beige
The Year Pride Went Beige As Pride month unfolds, a noticeable shift can be observed in the way some brands are approaching LGBTQ+ activism. In a surprising departure from the vibrant rainbow-themed campaigns that have dominated previous years, a more subtle and understated trend has emerged – the year Pride went beige. Traditionally, Pride month […]
BoF Masterclass | How Brands Build Genuine Communities
BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]
How Getty Images Is Evolving for a New Era of Content
Getty Images: Pioneering a New Era of Content Creation Getty Images, a powerhouse in the visual media industry, is undergoing a significant transformation to cater to the evolving needs of its clients. While traditionally known for its extensive collection of news, stock, and archival content, the company is now positioning itself as a strategic partner […]
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand Puma, the renowned sportswear company, has recently released its earnings report, painting a promising picture for the brand despite operating without a CEO. The company managed to maintain its 2025 outlook, showcasing resilience in the face of challenges. With sales reaching $86 million, although slightly lower […]
Gemini now allows up to 10 images per prompt on all platforms
Gemini App Enhances User Experience with Multi-Image Upload Feature The Gemini app, known for its innovative approach to social networking, has recently rolled out a new feature that is set to revolutionize the way users interact on the platform. With the introduction of multi-image upload support, Gemini users can now include up to 10 images […]
Trump’s Tariffs Send Beauty Industry Into Crisis Mode
Trump’s Tariffs Send Beauty Industry Into Crisis Mode The beauty industry is known for its resilience in the face of challenges, but the recent implementation of high tariffs on key import sources by the Trump administration has sent shockwaves through the sector. With major beauty powerhouses like South Korea and France being heavily impacted by […]
LTK Is Taking Its App Beyond Shopping
LTK Is Taking Its App Beyond Shopping In the fast-paced world of influencer marketing, staying ahead of the competition is crucial for success. With new players constantly entering the market, established platforms must continuously innovate to maintain their edge. One such platform facing mounting pressure from competitors is LTK, known for its influencer monetization services. […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]