Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
American Eagle Proves Starting a Conversation Is Worth Controversy
American Eagle Proves Starting a Conversation Is Worth Controversy In the fast-paced world of retail, grabbing the attention of consumers is a constant challenge. American Eagle, a popular apparel brand, recently found itself in the midst of a social media storm due to accusations of having “Nazi” undertones in its fall campaign. While this controversy […]
Firefly’s $177M NASA mission to deliver rovers and sensors to Moon’s south pole
Firefly’s $177M NASA Mission to Deliver Rovers and Sensors to Moon’s South Pole Firefly Aerospace has secured a $176.7 million NASA contract to deliver five payloads to the Moon’s south pole. This significant achievement marks a major milestone for the private aerospace company, positioning them as a key player in the burgeoning space exploration industry. […]
X CEO Yaccarino resigns as AI controversy and Musk’s influence grow
X CEO Yaccarino Resigns as AI Controversy and Musk’s Influence Grow In a surprising turn of events, X CEO Yaccarino has announced his resignation amidst a backdrop of escalating AI controversy and the growing influence of tech mogul Elon Musk. This decision comes at a critical juncture for the company, as Musk’s ambitious vision for […]