How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
How to Build Beauty Brands Bigger Than Their Founders
Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]
Kiko Milano Names Drew Elliott Chief Brand Officer
Kiko Milano Appoints Drew Elliott as Chief Brand Officer Italian-owned masstige beauty brand, Kiko Milano, has recently made a strategic move by naming Drew Elliott as its new Chief Brand Officer. The announcement comes as a significant development for the company, especially considering Elliott’s impressive background in the cosmetics industry. Having previously worked at MAC […]
Same Sparkle, Different Sell: Diamond Marketing Tries Something New
Same Sparkle, Different Sell: Diamond Marketing Tries Something New The jewellery industry has long been synonymous with the allure of diamonds, the sparkling gemstones that have captured hearts and adorned fingers for centuries. However, as technology advances and consumer preferences evolve, a new player has emerged on the scene: lab-grown diamonds. These man-made stones, which […]
Why Food Is Everywhere in Fashion Advertising
Food Fusion: The Intersection of Culinary Culture and Fashion Advertising In the fast-paced world of fashion advertising, trends come and go with the blink of an eye. One trend that seems to have firmly planted its roots in recent years is the ubiquitous presence of food in fashion imagery. From high-end designer campaigns to streetwear […]
Google tests AI mode on Search page
Google’s New Frontier: Testing AI Mode on Search Page In the ever-evolving landscape of search engines and AI technology, Google continues to lead the way with its latest innovation – AI Mode. As tools like ChatGPT gain popularity, Google has taken notice and is now testing a homepage redesign that includes an AI-powered search option. […]
Calvin Klein Names New President
Calvin Klein Welcomes David Savman as New President Calvin Klein, the renowned fashion brand, is gearing up for a new chapter as David Savman steps into the role of President. With an impressive background as the PVH global head of operations, Savman is set to bring his wealth of experience and fresh perspective to the […]
De Beers Group Is Hiring on BoF Careers
De Beers Group Is Hiring on BoF Careers If you’re seeking a career in the ever-competitive fashion and beauty industry, look no further than BoF Careers. This week, a notable player has joined the platform – De Beers Group. As a renowned name in the world of luxury, De Beers Group’s presence on BoF Careers […]
Prada Group to Acquire Versace for €1.25 Billion
Prada Group’s Strategic Move: Acquiring Versace for €1.25 Billion In the fast-paced world of high fashion, strategic acquisitions often make headlines, and the recent announcement of Prada Group acquiring Versace for €1.25 billion is no exception. This bold move by Prada signals a significant shift in the fashion landscape, with the renowned Italian fashion house […]
Actual Y2K Brands Want In on the Y2K Trend
Actual Y2K Brands Want In on the Y2K Trend In today’s fast-paced world, trends come and go quicker than ever. One trend that has been making a major comeback recently is the Y2K aesthetic. From fashion to beauty to technology, the early 2000s are back in style, and brands from that era are taking notice. […]