Why Luxury Needs to Rethink How It Speaks to Gen-Z Luxury brands have long held a prestigious place in the market, catering to an audience that values quality, exclusivity, and status. However, as the landscape of consumer behavior continues to shift, many high-end brands are finding themselves facing a new challenge: connecting with Generation Z. […]
COS Is Hiring on BoF Careers
COS Is Hiring on BoF Careers Fashion enthusiasts and job seekers, rejoice! COS, the renowned fashion brand recognized for its modern, functional, and considered design, is on the lookout for fresh talent. If you have a passion for fashion and an eye for contemporary style, this could be your opportunity to join a globally acclaimed […]
Pop Mart CEO Says Labubu-Maker’s Revenue Could Hit Over $4 billion This Year
Pop Mart CEO Expects Labubu-Maker’s Revenue to Surpass $4 Billion in 2021 Pop Mart, the renowned toy company behind the popular Labubu doll, is on track to achieve remarkable success this year. The company’s CEO recently made a bold statement, predicting that Pop Mart’s revenue could exceed a staggering $4 billion by the end of […]
Shopee-Owner Sea Sales Top Estimates as Online Shoppers Keep Spending
Shopee-Owner Sea Sales Top Estimates as Online Shoppers Keep Spending The latest financial results from Sea Limited, the owner of popular e-commerce platform Shopee, have exceeded expectations, calming fears about the future of the Singapore-based company’s online retail business. Despite the challenges posed by the global pandemic and economic uncertainties, Sea’s sales have continued to […]
Beiersdorf Shares Fall on Lowered Outlook, Moderate Growth
Beiersdorf Faces Stock Price Decline Amid Adjusted Sales Forecast Beiersdorf, the European personal care giant, recently experienced a sharp decline in its stock price, tumbling by 10 percent. This significant drop came in response to the company’s decision to revise its full-year sales guidance, indicating a more moderate growth trajectory than previously anticipated. The adjustment […]
Unpacking Fashion’s New AI Marketing Toolkit
Unpacking Fashion’s New AI Marketing Toolkit Fashion brands are constantly on the lookout for innovative ways to capture the attention of their target audience in a crowded and competitive market. With the rise of digital marketing and the need for creative and personalized ad content, the fashion industry is turning to artificial intelligence (AI) to […]
Shiseido’s Identity Crisis
Shiseido’s Identity Crisis: Navigating the Changing Tides of the Beauty Industry In the realm of beauty and cosmetics, few names carry as much weight as Shiseido. As Japan’s largest beauty conglomerate, Shiseido has long been synonymous with innovation, quality, and timeless elegance. However, in recent years, this industry giant has found itself facing an identity […]
Ray-Ban Maker EssilorLuxottica Sales Top Estimates
Ray-Ban Maker EssilorLuxottica Sales Top Estimates Luxury eyewear giant EssilorLuxottica, the company behind iconic brands like Ray-Ban and Oakley, has once again surpassed sales estimates, showcasing its resilience and strong market presence. The latest financial report reveals that the company’s performance was particularly driven by robust growth in Europe, where demand for high-quality eyewear remains […]
AI reshaping the US labour market
AI Reshaping the US Labour Market Artificial Intelligence (AI) has been a game-changer in various industries, revolutionizing processes and increasing efficiency. Initially confined to the tech sector, AI has now transcended boundaries and infiltrated other fields such as marketing, finance, and human resources. This expansion of AI jobs beyond the realm of technology is reshaping […]
Amer Sports Raises Guidance After Strong Second-Quarter Earnings
Amer Sports Raises Guidance After Strong Second-Quarter Earnings Amer Sports, the Finnish sports conglomerate, has recently made waves in the industry by announcing a significant uptick in its second-quarter earnings. The company reported robust sales figures, particularly in its Arc’teryx and Salomon brands, which saw impressive double-digit growth percentages. This success has prompted Amer Sports […]