Equinox Is Trying to Make Health the Ultimate Status Symbol In the realm of luxury and status symbols, health is swiftly taking center stage. What was once a mere gym chain has now blossomed into a comprehensive wellness brand that caters to those who spare no expense in the pursuit of optimal health. The driving […]
Exclusive: Touchland Unveils First Fragrance Collection
Exclusive: Touchland Unveils First Fragrance Collection Touchland, the renowned hand sanitizer brand, is making waves once again in the realm of personal care products. The brand, known for its innovative approach to hand hygiene, is celebrating a significant milestone – its first category expansion. Not only that, but Touchland has also reported an impressive tenfold […]
Executive Memo | Luxury Has a Pricing Problem. What Now?
Executive Memo | Luxury Has a Pricing Problem. What Now? In the realm of big luxury brands, a troubling trend has emerged – steep price hikes that are shaking the very foundation of their value proposition. This sudden shift has led to a sharp downturn in the demand for luxury megabrands this year, sparking concerns […]
Messika: Inside French Jewellery’s Most Disruptive Success
Messika: Inside French Jewellery’s Most Disruptive Success French jewellery brand Messika has taken the industry by storm with its unique combination of casual designs, edgy campaigns, and a strong foundation in the diamond industry. This winning formula has propelled Messika to become a global jewellery empire, captivating audiences worldwide. At the helm of this disruptive […]
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
In a year marked by stagnation in luxury fashion and a slackening pace in beauty sales, the fragrance sector emerged as the fastest-growing category within the beauty industry in 2024. Despite challenges elsewhere, fragrance offers a compelling case study in innovation and investment that will shape future trends. Several high-profile brands, including Bottega Veneta and […]
L’Oréal Acquires South Korea’s Dr.G in Skincare Deal With Migros
In a strategic move that highlights the rising demand for K-beauty products, L’Oréal, the French cosmetics titan, has announced its acquisition of Gowoonsesang Cosmetics, which includes the acclaimed South Korean skincare brand Dr.G. This transaction, agreed upon on December 23, 2024, marks a significant step for L’Oréal in solidifying its presence in the lucrative Asian […]
The Business of Beauty Haul of Fame: Skincare’s Secret Weapon
In the bustling world of skincare, one small laboratory in Orlando, Florida, is stirring significant interest with its innovative formulations. KKT Innovation Labs is the brainchild of Dr. Krupa Koestline, a millennial cosmetic chemist and biomedical engineer who is redefining how beauty products are created, merging science with the popularity of social media trends. Founded […]
Sofie Pavitt Face Hits the Shelves: A Milestone Partnership with Sephora
In a remarkable achievement for the skincare industry, celebrity facialist Sofie Pavitt has secured a significant partnership with Sephora, bringing her skincare line, Sofie Pavitt Face, into the retail giant’s stores. Designed specifically for acne-prone skin, her brand will launch online on December 26, introducing its highly praised Mandelic Clearing Serum to a broader audience. […]
LVMH Bought a €50 Million Villa in Cannes for Brand Events
The luxury powerhouse LVMH Moët Hennessy Louis Vuitton SE has made headlines with its recent acquisition of a historic villa in Cannes, France, for approximately €50 million ($52.7 million). This strategic move allows LVMH to showcase its prestigious fashion, cosmetics, and beverage brands during high-profile events in the glitzy French Riviera. Sources have revealed the […]
Kering Seen Closing Property Deal in Early 2025 to Cut Debt Load
In a strategic move to address its debt challenges, Kering SA, the luxury conglomerate known for brands like Gucci, is preparing to finalize a significant investment deal expected to close in early 2025. This deal will establish a new entity to manage Kering’s extensive real estate portfolio, valued at approximately €4 billion ($4.2 billion), encompassing […]