BoF Live | Rethinking Success Metrics for Brand Ambassadors In the ever-evolving landscape of brand ambassadorship, the traditional metrics of success are being challenged. As influencers and ambassadors play a crucial role in shaping consumer perceptions and driving engagement, brands are now reevaluating how they measure the impact of these partnerships. To delve deeper into […]
New brain-computer tech helps paralyzed patient speak to loved ones in real time
New Brain-Computer Tech Enables Paralyzed Patients to Communicate in Real Time In the realm of medical technology, groundbreaking innovations are constantly pushing the boundaries of what was once thought impossible. One such advancement comes in the form of a new brain-computer interface (BCI) system, which has recently made waves by enabling a patient with Amyotrophic […]
What’s Driving the Filipina Influencer Takeover
The Rise of Filipina Influencers: What’s Behind the Phenomenon In the realm of social media influence, Filipina creators are taking the world by storm. While influencers from the Philippines have long been making their mark on the global stage, a recent surge in the number of Filipina social media stars is showcasing the undeniable power […]
The Business of Beauty Global Forum: Inside the Industry
The Business of Beauty Global Forum: Inside the Industry Now in its third year, The Business of Beauty Global Forum continues to be a beacon for industry professionals looking to stay ahead of the curve. Kicking off its second day with insightful conversations around community, culture, and brand-building, the event featured a lineup of influential […]
How 1 Hotels Attracts Luxury’s Elusive Sustainably Motivated Consumers
How 1 Hotels Attracts Luxury’s Elusive Sustainably Motivated Consumers In the bustling heart of Brooklyn Bridge, a new player has emerged in the luxury hospitality scene – 1 Hotels. What sets this hotel apart is not just its opulent accommodations and exquisite service, but its unwavering commitment to sustainability. In a world where consumers are […]
Beauty’s Hottest New Trend: The Founder Buyback
Beauty’s Hottest New Trend: The Founder Buyback In the ever-changing landscape of the beauty industry, one trend is making waves and capturing the attention of both consumers and professionals alike: The Founder Buyback. This strategic move involves the original founder of a brand regaining majority ownership, taking the reins back from investors or larger corporations. […]
The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery
The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery In the ever-competitive world of celebrity-endorsed beauty brands, standing out from the crowd is no easy feat. However, Hailey Bieber seems to have hit the jackpot in the so-called “celebrity beauty lottery” with her involvement in Rhode, a brand recently acquired by E.l.f. Beauty […]
How Niche Perfumers Pay to Win
How Niche Perfumers Pay to Win In the realm of luxury fragrances, niche perfumers are making significant strides by investing heavily in key areas of their business. Brands such as Marc-Antoine Barrois, Amouage, and Krigler have been channeling resources into enhancing their retail spaces, collaborating with master perfumers, and focusing on artisanal manufacturing. The result? […]
Coach’s Hit Handbag Shows How Less-Expensive Luxury Is Gaining Ground
Coach’s Hit Handbag Shows How Less-Expensive Luxury Is Gaining Ground In the ever-changing landscape of the fashion industry, one trend is becoming increasingly clear: the rise of masstige brands. While luxury labels and fast fashion giants are facing challenges, masstige brands like Coach are thriving, thanks to their ability to offer consumers a blend of […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]