Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Tinder trials face scans to verify profiles
Tinder Trials Face Scans to Verify Profiles In the ever-competitive world of online dating, trust is a rare commodity. With the rise of catfishing and fake profiles, many users are left wondering if the person on the other side of the screen is who they claim to be. In a bid to tackle this issue, […]
How to Build Beauty Brands Bigger Than Their Founders
Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]
EuroDIG outcomes shared at IGF 2025 session in Norway
EuroDIG Outcomes Shared at IGF 2025 Session in Norway The recent Internet Governance Forum (IGF) session in Norway was abuzz with the unveiling of the EuroDIG 2025 findings, which highlighted crucial insights into AI, rights, and youth engagement. This pivotal moment not only shed light on the pressing issues within the digital landscape but also […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession In the ever-competitive world of fashion and beauty, staying relevant to younger consumers is key. With Gen-Z becoming an increasingly influential demographic, brands are constantly seeking innovative ways to capture their attention and loyalty. Calvin Klein, a name synonymous with timeless style and sophistication, is […]
LinkedIn users still hesitate to use AI writing tools
LinkedIn Users Still Hesitate to Use AI Writing Tools LinkedIn, the professional networking platform, has long been a hub for career advancement, networking, and personal branding. With the rise of artificial intelligence (AI) in various industries, it’s no surprise that LinkedIn has also incorporated AI into its platform. One such tool is the writing assistant, […]
The BoF Podcast | Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business
The BoF Podcast | Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business Tracee Ellis Ross, known for her powerhouse performances on screen, has been making waves beyond the glitz and glamour of Hollywood. In a recent episode of The BoF Podcast, she sat down with BoF founder and CEO Imran Amed to […]
Publishers lose traffic as readers trust AI more
How Publishers are Losing Traffic as Readers Place More Trust in AI In the fast-paced digital age, publishers are constantly battling to retain readership and drive traffic to their websites. However, a new challenge has emerged in the form of artificial intelligence (AI) becoming the go-to source for content consumption. With the increasing reliance on […]
Luxury Counterfeiters Are Outsmarting the Industry
Luxury Counterfeiters Are Outsmarting the Industry In the world of luxury goods, authenticity has always been a key selling point. The allure of owning a genuine designer handbag or a Swiss-made watch is not just about the item itself but also about the prestige and quality that come with it. However, as purveyors of secondhand […]