Marriott International: What Luxury Travellers Really Want The post-pandemic travel boom may be on the wane, but in its wake, it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, sheds light on how the hospitality giant is adjusting its offerings to meet customers’ rapidly evolving needs. […]
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims
Milan Court to Try Influencer Chiara Ferragni for Fraud Over Charity Claims Italian influencer Chiara Ferragni, known for her fashion empire and massive following on social media, is facing legal trouble as Milan prosecutors have charged her with fraud. The charges stem from allegedly misleading charity claims associated with the sale of Christmas cakes and […]
Luxury’s China Priorities in the Year of the Snake
Luxury Brands Facing Challenges in China Market in the Year of the Snake The allure of the Chinese market for luxury brands is undeniable. With its growing middle class and increasing disposable income, China has been a key focus for many luxury brands looking to expand their global reach. However, the Year of the Snake […]
Case Study | The Complete Guide to Communicating Value to Shoppers
Case Study | The Complete Guide to Communicating Value to Shoppers In the fast-paced realm of fashion, where trends come and go in the blink of an eye, one constant remains for businesses – the challenge of communicating the true value of their products to shoppers. With consumers becoming more discerning and price-conscious than ever […]
The BoF Podcast | Tim Gunn on the Power of Staying True to Your Vision
The BoF Podcast | Tim Gunn on the Power of Staying True to Your Vision Renowned fashion mentor and television personality, Tim Gunn, recently graced the stage of The Business of Fashion Podcast, hosted by BoF founder and CEO Imran Amed. In this captivating episode, Gunn delved into the depths of his journey, shedding light […]
The Debrief | The Evolving Art of Brand Collaborations
The Debrief | The Evolving Art of Brand Collaborations In today’s competitive market, brands are constantly seeking new ways to capture the attention of consumers who are becoming increasingly savvy. One strategy that has proven to be successful in cutting through the noise is brand collaborations. This week’s Debrief explores the current state of collaborations, […]
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
Living Authentically in the Limelight: Insights from Lucky Blue Smith and Nara Smith In the fast-paced world of social media and viral moments, authenticity has become a rare commodity. The pressure to present a curated version of ourselves to the world can be overwhelming, especially for those in the public eye. At the recent BoF […]
Meta’s Community Notes to exclude paid ads
Meta’s Community Notes: A Shift Towards Authenticity Meta, the parent company of Facebook, Instagram, and WhatsApp, has recently announced a significant change in its approach to content with the introduction of Community Notes. This new feature is set to exclude paid advertisements, marking a strategic shift towards prioritizing organic, authentic content within its platforms. In […]
Why Fashion Needs the Art World More Than Ever
Why Fashion Needs the Art World More Than Ever Art Basel Miami Beach has solidified its position as a cultural tentpole, drawing America’s wealthiest individuals and an increasingly diverse art customer base. This convergence of art and affluence is not just a display of aesthetic appreciation; it signifies a significant opportunity for the fashion industry […]
The BoF Podcast | How Independent Brands Can Thrive in a Fashion World Ruled by Giants
The BoF Podcast | Strategies for Independent Brands to Succeed in a Fashion Landscape Dominated by Industry Giants In the fast-paced and cut-throat world of fashion, independent brands often find themselves swimming against the tide, contending with industry behemoths for a slice of the market. However, at the recent BoF VOICES 2024 event, a panel […]