US House Passes NTIA Cyber Leadership Bill After Salt Typhoon Hacks In the wake of the recent Salt Typhoon hacks that targeted critical telecom infrastructure, the United States House of Representatives has taken a significant step towards bolstering the nation’s cybersecurity defenses. The House has passed a bill that seeks to formalize the National Telecommunications […]
Building Brand Communities and Lasting Consumer Connections
Building Brand Communities and Lasting Consumer Connections In today’s overcrowded market, capturing consumer attention and fostering loyalty has become more challenging than ever. The Business of Fashion and Klaviyo recently teamed up to host a panel event aimed at shedding light on how brands can rise above the noise and forge meaningful connections with their […]
Why Cult Skate Brands Roll Past the Olympics
Why Cult Skate Brands Roll Past the Olympics Skateboarding has long been synonymous with counterculture, rebellion, and individuality. It’s a sport that thrives on creativity, self-expression, and authenticity. So, it comes as no surprise that despite its recent inclusion in the Olympics, some of the most influential skate brands choose to steer clear of the […]
A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire
A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire In the realm of beauty and cosmetics, South Korea has been making waves globally with its innovative products and trends. One name that has recently emerged at the forefront of this booming industry is Kim Byung Hoon, the founder of APR Corp. At just 36 years […]
Highsnobiety Launches New Sports Vertical With Concept Store
Highsnobiety Elevates Sports Fashion with New Vertical and Concept Store Highsnobiety, the renowned streetwear and luxury media publisher, is making waves once again in the world of fashion and culture. In a strategic move to broaden its coverage and captivate a wider audience, the media powerhouse has unveiled a new vertical dedicated to exploring the […]
Has Fashion’s Convergence With Sports Gone Too Far?
Has Fashion’s Convergence With Sports Gone Too Far? In recent years, the intersection of fashion and sports has become increasingly blurred, with sports-inspired designs permeating runways, street style, and everyday wear. The trend has been fueled by a deluge of product releases and collaborations between fashion brands and sports teams or athletes. While this fusion […]
How Athletes Went From Selling Merch to Building Fashion Brands
From Selling Merch to Fashion Moguls: The Evolution of Athletes’ Brands In the fast-paced world of sports, the game has changed for high-profile athletes looking to expand their empires beyond the field or court. Gone are the days when stars relied solely on licensing deals with major retailers to sell branded merchandise like jerseys and […]
Highsnobiety’s New Store That Isn’t a Store
Highsnobiety’s New Berlin Flagship: A Store Reimagined Highsnobiety, the renowned lifestyle and fashion publication, is making waves in the retail industry with its latest venture – a flagship store in Berlin that challenges the traditional concept of retail. This new store, set to launch soon, is not just about selling products; it’s about creating a […]
What Happens After Sneaker Resale Prices Peak?
The Future of Sneaker Resale Market: Navigating Post-Peak Prices In the realm of fashion and streetwear, the sneaker resale market has been a lucrative and dynamic space where enthusiasts and investors alike have reaped significant profits. However, recent trends have shown a decline in the resale value of hyped shoes, sparking discussions about the sustainability […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]