From Selling Merch to Fashion Moguls: The Evolution of Athletes’ Brands In the fast-paced world of sports, the game has changed for high-profile athletes looking to expand their empires beyond the field or court. Gone are the days when stars relied solely on licensing deals with major retailers to sell branded merchandise like jerseys and […]
Highsnobiety’s New Store That Isn’t a Store
Highsnobiety’s New Berlin Flagship: A Store Reimagined Highsnobiety, the renowned lifestyle and fashion publication, is making waves in the retail industry with its latest venture – a flagship store in Berlin that challenges the traditional concept of retail. This new store, set to launch soon, is not just about selling products; it’s about creating a […]
What Happens After Sneaker Resale Prices Peak?
The Future of Sneaker Resale Market: Navigating Post-Peak Prices In the realm of fashion and streetwear, the sneaker resale market has been a lucrative and dynamic space where enthusiasts and investors alike have reaped significant profits. However, recent trends have shown a decline in the resale value of hyped shoes, sparking discussions about the sustainability […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Tinder trials face scans to verify profiles
Tinder Trials Face Scans to Verify Profiles In the ever-competitive world of online dating, trust is a rare commodity. With the rise of catfishing and fake profiles, many users are left wondering if the person on the other side of the screen is who they claim to be. In a bid to tackle this issue, […]
How to Build Beauty Brands Bigger Than Their Founders
Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]
EuroDIG outcomes shared at IGF 2025 session in Norway
EuroDIG Outcomes Shared at IGF 2025 Session in Norway The recent Internet Governance Forum (IGF) session in Norway was abuzz with the unveiling of the EuroDIG 2025 findings, which highlighted crucial insights into AI, rights, and youth engagement. This pivotal moment not only shed light on the pressing issues within the digital landscape but also […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession In the ever-competitive world of fashion and beauty, staying relevant to younger consumers is key. With Gen-Z becoming an increasingly influential demographic, brands are constantly seeking innovative ways to capture their attention and loyalty. Calvin Klein, a name synonymous with timeless style and sophistication, is […]
LinkedIn users still hesitate to use AI writing tools
LinkedIn Users Still Hesitate to Use AI Writing Tools LinkedIn, the professional networking platform, has long been a hub for career advancement, networking, and personal branding. With the rise of artificial intelligence (AI) in various industries, it’s no surprise that LinkedIn has also incorporated AI into its platform. One such tool is the writing assistant, […]