The Secret to Influencer Longevity In the fast-paced world of social media influencers, where trends come and go in the blink of an eye, achieving longevity and sustaining a successful career is no easy feat. The ability to adapt and evolve with the ever-changing landscape of digital platforms is crucial for influencers looking to stand […]
2,000-year-old rice recipe brought back to stunning life by Chinese students
Reviving History: Chinese Students Bring 2,000-Year-Old Rice Recipe Back to Life Chinese students brought the ancient past to delightful light by combining Han-era techniques and modern culinary expertise. The revival of a 2,000-year-old rice recipe has captured the attention of food enthusiasts and historians alike, showcasing the enduring appeal of traditional cuisine in today’s fast-paced […]
What Makes a True Community Brand?
Crafting a True Community Brand: The Key to Genuine Customer Loyalty and High Engagement In the fast-paced world of fashion, where trends come and go in the blink of an eye, the concept of community brands has taken center stage. But what does it really mean to be a true community brand? In a landscape […]
How to Sell Sex to Gen-Z
Selling Sex to Gen-Z: Embracing Playfulness and Inclusivity in the New Era of Sexual Wellness In the realm of sexual wellness, a significant shift is taking place as Gen-Z consumers come of age. This new generation, known for their craving for playfulness, inclusivity beyond gender binaries, and a demand for emotional nuance, is reshaping the […]
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Luxury Brands Facing Fake News: The Power of Silence Luxury megabrands such as Hermès, Chanel, and Louis Vuitton are no strangers to the spotlight. Known for their impeccable craftsmanship, exclusivity, and timeless allure, these fashion houses have built empires based on tradition, quality, and prestige. However, in the age of social media and viral trends, […]
How to Get Beauty PR Right in Africa
How to Get Beauty PR Right in Africa In recent years, global beauty giants like MAC Cosmetics and L’Oréal have been making significant strides in Africa. These industry leaders have been diligently laying the groundwork and establishing robust distribution channels across the continent. However, their focus has now shifted towards creating impactful marketing activations to […]
How Nara Smith Chose Her First Beauty Campaign
Nara Smith: The Rising Star Behind Cetaphil’s Eczema Collection Campaign Nara Smith, a prominent model and TikTok influencer, has recently made headlines as the face of Cetaphil’s latest eczema collection campaign. This collaboration marks a significant milestone in Smith’s career and underscores Cetaphil’s strategic move to target a younger demographic. Smith’s journey to landing her […]
How Zales Is Marketing Diamonds to Gen-Z
How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance
The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance In the ever-changing landscape of the fashion industry, building a global brand that resonates locally is a challenge that many designers and CEOs face. Tory Burch, the renowned designer, and Pierre-Yves Roussel, CEO, recently sat down with BoF […]
How Diriyah Company Is Driving Cultural Transformation in Saudi Arabia
Diriyah Company: Pioneering Cultural Transformation in Saudi Arabia In a world where cultural shifts are paramount, the role of companies in driving transformation has never been more crucial. One such company at the forefront of this movement is Diriyah Company in Saudi Arabia. Led by Kiran Haslam, the Chief Marketing Officer, Diriyah Company is making […]