The Debrief | The Evolving Art of Brand Collaborations In today’s competitive market, brands are constantly seeking new ways to capture the attention of consumers who are becoming increasingly savvy. One strategy that has proven to be successful in cutting through the noise is brand collaborations. This week’s Debrief explores the current state of collaborations, […]
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
Living Authentically in the Limelight: Insights from Lucky Blue Smith and Nara Smith In the fast-paced world of social media and viral moments, authenticity has become a rare commodity. The pressure to present a curated version of ourselves to the world can be overwhelming, especially for those in the public eye. At the recent BoF […]
Meta’s Community Notes to exclude paid ads
Meta’s Community Notes: A Shift Towards Authenticity Meta, the parent company of Facebook, Instagram, and WhatsApp, has recently announced a significant change in its approach to content with the introduction of Community Notes. This new feature is set to exclude paid advertisements, marking a strategic shift towards prioritizing organic, authentic content within its platforms. In […]
Why Fashion Needs the Art World More Than Ever
Why Fashion Needs the Art World More Than Ever Art Basel Miami Beach has solidified its position as a cultural tentpole, drawing America’s wealthiest individuals and an increasingly diverse art customer base. This convergence of art and affluence is not just a display of aesthetic appreciation; it signifies a significant opportunity for the fashion industry […]
The BoF Podcast | How Independent Brands Can Thrive in a Fashion World Ruled by Giants
The BoF Podcast | Strategies for Independent Brands to Succeed in a Fashion Landscape Dominated by Industry Giants In the fast-paced and cut-throat world of fashion, independent brands often find themselves swimming against the tide, contending with industry behemoths for a slice of the market. However, at the recent BoF VOICES 2024 event, a panel […]
Exclusive: Charlotte Tilbury Comes For Her Copycats
Exclusive: Charlotte Tilbury Comes For Her Copycats Renowned makeup artist and entrepreneurial powerhouse, Charlotte Tilbury, is making waves in the beauty industry once again. This time, she is setting her sights on the numerous imitations or “dupes” of her iconic and best-selling products. In a bold and strategic move, Tilbury is launching a compelling campaign […]
Op-Ed | The Cost of Growth in Beauty
Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art German footwear giant, Birkenstock, known for its iconic cork-soled sandals, is currently embroiled in a legal battle that could have far-reaching implications for the fashion industry. The company is seeking to have its beloved sandals recognized as “works of applied art” and thus protected by […]
The Rise of the Indigenous Model
In recent years, the fashion industry has witnessed a significant transformation, particularly in the representation of Indigenous models. This movement gained momentum primarily due to the emergence of Quannah ChasingHorse, a model whose journey began when she was discovered by a Calvin Klein scouting director while advocating for environmental protection. Initially focused on her native […]
Google Introduces Open-Source Watermark for AI-Generated Text
The rise of artificial intelligence (AI) has undeniably transformed the content landscape over the last few years. As AI-generated text becomes increasingly prevalent, the necessity for transparent and reliable identification methods emerges even more prominently. Addressing this concern, Google recently unveiled its SynthID Text tool—a groundbreaking open-source solution aimed at watermarking AI-generated content. This initiative […]