Report: The Battle Against Perfume Dupes Faces Uphill Struggle In a recent survey conducted among fragrance consumers in the UK, a startling revelation emerged – half of the participants admitted to purchasing imitation versions of high-end perfumes. These copycats, mimicking the scents of more expensive fragrances, pose a significant challenge for the industry as they […]
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to […]
The New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana
The Rise of the New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana In the world of celebrity beauty brands, the competition is fierce. With the likes of Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics dominating the market, it takes something truly special to stand out. Enter the new holy trinity of beauty: Hailey Bieber, […]
What the Closet Sale Craze Says About Shopping
The Rise of Closet Sales: A Reflection of Modern Shopping Trends In the realm of fashion and retail, a new trend is taking the shopping world by storm: closet sales. This grassroots movement, facilitated by social media platforms like Instagram and Facebook, involves individuals selling pieces directly from their personal wardrobes to interested buyers. While […]
The BoF Podcast | Satoshi Kuwata Is on Lifelong Search for Balance
The BoF Podcast | Satoshi Kuwata Is on Lifelong Search for Balance Satoshi Kuwata, the visionary founder of Setchu and recent recipient of the prestigious 2023 LVMH Prize, stands at the forefront of the fashion industry’s next generation. In a recent captivating episode of The Business of Fashion Podcast, Kuwata sat down with BoF founder […]
The Logic Behind Chanel’s Boat Race Deal
The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]
The BoF Podcast | Coldplay’s Guy Berryman Says He Makes Clothes the Way He Makes Music
Coldplay’s Guy Berryman: A Maestro in Music and Fashion Guy Berryman, the renowned musician from the band Coldplay, has proven that his creative talents extend far beyond the realm of music. In a recent episode of The BoF Podcast, Berryman revealed his foray into the world of fashion through his brand, Applied Art Forms. Joined […]
The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs
The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs In the fast-paced world of digital media, capturing the fleeting attention of audiences has become an art form in itself. However, Thom Bettridge, the editor-in-chief of the newly-relaunched i-D magazine, believes that the era of chasing viral magazine covers for quick […]
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins As the fashion world continues to witness seismic shifts, the recent announcements of Demna Gvasalia’s appointment as the new artistic director of Gucci and Dario Vitale taking the creative reins from Donatella Versace at Versace mark the beginning of a new era for these […]
L’Oréal Divests Hair Care Line Carol’s Daughter
L’Oréal Divests Hair Care Line Carol’s Daughter L’Oréal, the French multinational beauty giant, recently made waves in the industry by divesting the hair care line Carol’s Daughter. Originally founded in Brooklyn in 1993, Carol’s Daughter quickly made a name for itself by focusing on the needs of curly, coily, and Afro-textured hair. The brand’s commitment […]