Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium In a groundbreaking move that is set to revolutionize the luxury fragrance industry, Amouage has become the first beauty brand to join the prestigious Aura Blockchain Consortium. This strategic partnership marks a significant milestone in the world of beauty and blockchain technology, as […]
Mexican Cosmetics Brand Sarelly Sarelly Secures $3 Million Seed Round
Mexican Cosmetics Brand Sarelly Sarelly Secures $3 Million Seed Round Mexican cosmetics brand Sarelly Sarelly has made waves in the beauty industry by securing a significant $3 million seed round. This funding injection is set to propel the startup’s ambitious plans for expansion, particularly in the United States, while also bolstering its retail footprint in […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
Opinion: The Big Luxury Simulation Is Over
Opinion: The Big Luxury Simulation Is Over The allure of luxury has always been rooted in exclusivity, craftsmanship, and a sense of prestige. However, in recent years, the landscape of the luxury industry has shifted dramatically. Consumers are increasingly questioning the value of the products they are presented with, leading to a growing sentiment that […]
US House passes NTIA cyber leadership bill after Salt Typhoon hacks
US House Passes NTIA Cyber Leadership Bill After Salt Typhoon Hacks In the wake of the recent Salt Typhoon hacks that targeted critical telecom infrastructure, the United States House of Representatives has taken a significant step towards bolstering the nation’s cybersecurity defenses. The House has passed a bill that seeks to formalize the National Telecommunications […]
Building Brand Communities and Lasting Consumer Connections
Building Brand Communities and Lasting Consumer Connections In today’s overcrowded market, capturing consumer attention and fostering loyalty has become more challenging than ever. The Business of Fashion and Klaviyo recently teamed up to host a panel event aimed at shedding light on how brands can rise above the noise and forge meaningful connections with their […]
Why Cult Skate Brands Roll Past the Olympics
Why Cult Skate Brands Roll Past the Olympics Skateboarding has long been synonymous with counterculture, rebellion, and individuality. It’s a sport that thrives on creativity, self-expression, and authenticity. So, it comes as no surprise that despite its recent inclusion in the Olympics, some of the most influential skate brands choose to steer clear of the […]
A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire
A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire In the realm of beauty and cosmetics, South Korea has been making waves globally with its innovative products and trends. One name that has recently emerged at the forefront of this booming industry is Kim Byung Hoon, the founder of APR Corp. At just 36 years […]
Highsnobiety Launches New Sports Vertical With Concept Store
Highsnobiety Elevates Sports Fashion with New Vertical and Concept Store Highsnobiety, the renowned streetwear and luxury media publisher, is making waves once again in the world of fashion and culture. In a strategic move to broaden its coverage and captivate a wider audience, the media powerhouse has unveiled a new vertical dedicated to exploring the […]
Has Fashion’s Convergence With Sports Gone Too Far?
Has Fashion’s Convergence With Sports Gone Too Far? In recent years, the intersection of fashion and sports has become increasingly blurred, with sports-inspired designs permeating runways, street style, and everyday wear. The trend has been fueled by a deluge of product releases and collaborations between fashion brands and sports teams or athletes. While this fusion […]