Louis Vuitton Signs French Rugby Star Antoine Dupont as Latest Ambassador French luxury brand Louis Vuitton has once again made headlines in the world of sports and fashion by announcing French national rugby team captain Antoine Dupont as its newest ambassador. This strategic move comes as part of the parent company LVMH’s “premium partnership” with […]
Berluti to Design Team France Uniforms for Olympics Opening Ceremony
Berluti to Design Team France Uniforms for Olympics Opening Ceremony Luxury meets athleticism as LVMH-owned Berluti steps into the spotlight to design Team France’s uniforms for the highly anticipated opening ceremony of the 2024 Olympic and Paralympic Games in Paris. This exciting collaboration was officially announced by the esteemed fashion house on Thursday, marking a […]
Why Cult Skate Brands Roll Past the Olympics
Why Cult Skate Brands Roll Past the Olympics Skateboarding has long been synonymous with counterculture, rebellion, and individuality. It’s a sport that thrives on creativity, self-expression, and authenticity. So, it comes as no surprise that despite its recent inclusion in the Olympics, some of the most influential skate brands choose to steer clear of the […]
Indie Brands Are Making This Fashion’s Biggest Olympics Ever
Indie Brands Are Making This Fashion’s Biggest Olympics Ever As the world eagerly anticipates the upcoming Olympic Games, fashion enthusiasts have an additional reason to be excited. Countries like Canada, France, and Ireland have decided to collaborate with local indie brands to design and create uniforms for their teams. This unprecedented move marks a significant […]
Inside Fashion’s Biggest Olympics Ever
Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]